The Island Resort Selects Laasie’s Retain Loyalty Rewards Platform to Increase Repeat Bookings — Source: Laasie

The Island Resort in Fort Walton Beach is renowned for offering guests an unparalleled selection of exclusive amenities and experiences. The Island Resort is now expanding that offering with Laasie’s Retain loyalty rewards platform. The property selected Retain for the combined enrollment functionality and flexibility in creating unique, robust campaigns while providing guests with a fun, seamless experience.

While transitioning from a soft brand to an independent hotel at the beginning of 2022, The Island Resort identified a need for a robust loyalty program. After vetting a number of prospective solutions, Lassie’s Retain platform was identified as the best fit for their property. Retain introduces new opportunities for the resort to increase member enrollment, engagement, and rewards redemption through customizable promotions and dynamic offers.

We found that Laasie had the best options and fit perfectly for our resort property and would have a meaningful impact on the guest experience we offer. Although our property is one of the oldest hotel resorts in the market, the renovations we completed three years ago have helped to cement our property as an icon that generations of families have visited. Laasie’s platform has set us apart from other independent hotels and gives us an advantage when competing with big box brands with dynamic loyalty offers. Jackie Blue, the Director of Sales & Marketingat The Island Resort

The Laasie retain solution shifts away from traditional loyalty to offer hotels a powerful membership program that provides guests infinite tiers, personalized rewards, and instant gratification. The technology is as dynamic and intuitive as it is straightforward, and The Island Resort team enjoyed a painless implementation process.

The implementation was very easy, and the Laasie staff are wonderful to work with - always quick to respond to questions or needs, adds Blue. We've already had great results with the program, and our guests seem to love the offers they’re being presented through the platform’s Guest Portal, where they can access their reservations and rewards at any time.

Leveraging the power of instant gratification via rewards in place of delayed gratification via hard-to-redeem points, The Island Resort can now create impactful, one-to-one relationships with new and returning customers while driving repeat transactions and increasing customer lifetime value. As the resort continues to utilize the platform to delight and connect with guests, deeper data points will be unlocked and automatically translated into actionable business insights. The Retain platform is also fully customizable and provides The Island Resorts’ guests with a native, branded experience specifically optimized to maximize conversion and enrollment rates.

Already, it’s clear that the Laasie program is better than the loyalty program we had with the soft brand, shares Blue. This has been such an easy and impactful way to enhance the guest experience, and we are so excited to be upgrading our partnership with Laasie to offer our guests even more incentives to book direct and keep them coming back.

To learn why thousands of leading hotels trust Laasie’s next-generation loyalty solution to drive conversions and increase repeat guest bookings, visit lassie.ai.

About Laasie

Laasie powers a new kind of loyalty for 1,500 hotels and resorts through AI and a network of 1,000+ instant gratification partners. No points, no tiers, no waiting for qualification. Awarded the #1 Direct Booking Platform by HotelTechAwards, Laasie incentivizes conversion and retention, driving over $500 million in direct bookings.

Today’s savvy customers are uninspired by yesterday’s rigid loyalty programs, often leaving with unused points and limited brand affinity. Laasie uses artificial intelligence and big data to dynamically create loyalty with personalized, instant rewards that motivate customer actions like booking directly, making a return visit, joining a marketing program for offers, and more. The result? Customers enjoy enriched experiences with each brand interaction and partners benefit with increased net revenue, actionable data insights, strengthened customer relationships, and a scalable loyalty program that increases the lifetime value of every customer.

To learn more, visit laasie.ai

About The Island Resort

Renowned for its location on 600-ft. of private sugar sand beach on the Gulf of Mexico and generations of families visiting every year, The Island Resort, Fort Walton Beach’s only boutique beach resort, is a 10-acre, 333-room resort with two pools and the iconic Grotto swim-up bar set amid lush tropical landscaping, five dining options including Tripp Tide Beach Bar for spectacular sunsets and family friendly activities year around. For reservations, please visit www.theislandfl.com, call toll-free 800-874-8962. Join us at The Island on Facebook and Instagram.

Ellis Connolly
Chief Revenue Officer