KIRE - The New Clear, Simple, and Transparent Strategic Consulting Firm for the Hospitality Industry
Kire is a recently established consulting firm that provides strategic advice to hotels. The company is the result of a collaboration between Travel Industry Analyst Simone Puorto and Playhotel Next, a hospitality services firm. Kire's mission is to offer clients an unbiased data analysis and a comprehensive view of their operations in a clear, straightforward, and transparent manner to assist them in achieving their goals. Kire's service portfolio includes brand positioning and repositioning expertise, utilizing a six-step methodology to improve brand recognition and increase direct revenue while lowering acquisition costs. The brand's name, "Kire," is derived from the Japanese aesthetic category and practice emphasizing the transformation achieved through simplification.
KIRE
Cutting through the unnecessary to be reborn. Getting rid of what hinders us along the way to reach the goal. Managing complexity to provide simple solutions. This is how Kire was born.
From the collaboration between Simone Puorto, a known tech specialist in the travel industry, and Playhotel Next, a consulting and services company for the hospitality sector, a new brand of hotel consulting is born: clear, simple, and transparent.
"After over 25 years in the industry, I realized I wanted to create something that could stand independently without my constant (and often cumbersome) presence. My ultimate goal has always been to create a marketing process that transcends me and can be implemented in any hotel of any size and anywhere in the world. As a Buddhist, I have always been attracted to bodhisattvas, beings who attain enlightenment but choose to remain in the world to help others achieve the same level of awakening. I don't want to sound too spiritual, but I believe that by collaborating with Playhotel Next, I can finally do my (small) part for the industry, helping hoteliers achieve their goals thanks to my "sangha" and working towards a common goal. With the help of Playhotel Next, I have realized my intent of creating a sustainable and ethical marketing process that allows even the smallest B&B to access a model that, until now, was only reserved for a few, bigger properties. Combining my experience and the scalability power of Playhotel Next, we can embody the values of bodhisattvas, serving the good of the industry and democratizing a high-level consultancy service that should, in my opinion, be available to everyone," says Simone Puorto, Head of Innovation & Long-Term Vision for Kire.
Linked to ikebana, the traditional Japanese art of cutting flowers, the kire ("cutting") concept indicates an aesthetic category and practice. A unique idea of the Japanese aesthetic discourse, kire, is a primary metaphor for Zen Buddhism: only by cutting the root of life can one see one's nature.
Playhotel Next and Simone Puorto have joined forces to bring a new, evolutionary product to the hotel consulting industry, which seeks transformation through simplification—a cut with the past to give life to a new, better future for hotel structures.
KIRE provides clear, simple, transparent consultancy services based on objective data analysis. KIRE's methodology is designed to provide clients with control and a comprehensive overview of their hotel operations, identify and address any issues, increase direct revenue, and reduce acquisition costs. KIRE also offers expertise in brand positioning and repositioning, with a six-step process that includes auditing, tracking, paid campaigns, brand optimization, guest behavior analysis, and creating a strategic plan.
KIRE's approach is to leverage data transparency and pragmatism to make strategic decisions and manage hotel operations effectively. The consultancy firm operates internationally.
For further information, please get in touch at [email protected] or visit https://www.kire.tech/ and https://www.linkedin.com/company/kireconsulting
About KIRE
KIRE is the new brand of strategic consulting firm for hotels, leveraging the consolidated experience of Travel Industry Analyst Simone Puorto and hospitality services company Playhotel Next. With a clear, simple, and transparent approach, Kire aims to provide objective data analysis and a comprehensive overview of hotel operations to help clients achieve their goals. Kire's services include expertise in brand positioning and repositioning, and its methodology follows a six-step process to optimize brand recognition and increase direct revenue while reducing acquisition costs. The brand's name is derived from the Japanese aesthetic category and practice of "KIRE," which symbolizes the concept of transformation through simplification. Visit kire.tech.
