ibis brings its passion for music to 'The Voice'
In its partnership with the popular Antena 3 programme, the Accor Group's hotel brand once again shows its support for emerging musical talents
Madrid - ibis and 'The Voice' join forces once again in this new edition of the popular Antena 3 programme presented by Eva González. ibis, the leading international hotel brand in the economy hotel sector, with more than 1,200 establishments worldwide, has a passion for music as its brand, which is essential to the internationally recognised ibis MUSIC concept. Therefore, this alliance with 'The Voice' is a natural and mutually enriching partnership: music brings people together, encourages the exchange and mixing of different cultures and ibis also provides opportunities for emerging talents, something in which it fully agrees with 'The Voice'.
In several episodes of 'The Voice', ibis will have a notorious presence in the programme. Cafeteria, restaurant, rooms, common areas, gardens... There are several places that ibis makes available to the participants of the programme so that they can prepare their performances. Everything to support these new talents, in line with the ibis philosophy.
Laura Alves, ibis Brand Marketing Manager for Spain and Portugal, believes that participating in the show allows us to show the passion for music that is lived in the ibis brand: a vibrant and creative environment, with teams that take care of our customers and where we try to make everyone feel at home. With this alliance ibis shows its DNA and its support for new talents, within one of the most watched and recognised television programmes in the world. A format that has a transversal audience, from parents, grandparents and children, corresponding to the profile of the brand.
The brand's passion for music comes alive in every ibis stay. Launched in 2019, the ibis MUSIC concept celebrates openness to the world and to others, reaffirming the ibis core values of togetherness and inclusion, while sharing a message of hope and unity.
This collaboration with 'The Voice' is part of an integrated strategy to reach different audiences and important communication points for ibis. In addition to the ibis Music Tour, which passed through Seville last summer, where ibis organised a concert with talented artists at the ibis Sevilla hotel, and then through Lisbon, at the ibis Lisboa Jose Malhoa, ibis MUSIC has been present at festivals and small local concerts organised by the brand in the ibis Music Corner of each of its ibis hotels.
The collaboration with 'The Voice' gives continuity to this strategy that promotes music and new emerging talents.
About Accor, a world-leading hospitality group
Accor is a world-leading hospitality group offering stays and experiences across more than 110 countries with over 5,600 hotels and resorts, 10,000 bars & restaurants, wellness facilities and flexible workspaces. The Group has one of the industry's most diverse hospitality ecosystems, encompassing around 45 hotel brands from luxury to economy, as well as Lifestyle with Ennismore. ALL, the booking platform and loyalty program embodies the Accor promise during and beyond the hotel stay and gives its members access to unique experiences. Accor is focused on driving positive action through business ethics, responsible tourism, environmental sustainability, community engagement, diversity, and inclusivity. Accor's mission is reflected in the Group's purpose: Pioneering the art of responsible hospitality, connecting cultures, with heartfelt care. Founded in 1967, Accor SA is headquartered in France. Included in the CAC 40 index, the Group is publicly listed on the Euronext Paris Stock Exchange (ISIN code: FR0000120404) and on the OTC Market (Ticker: ACCYY) in the United States. For more information, please visit group.accor.com or follow us on X, Facebook, LinkedIn, Instagram and TikTok.
