Db x Dis-loyalty suitcase — Photo by Ennismore

“Dis-loyalty Drops” is a series of pre-announced moments where members can secure limited-edition experiences if they’re quick enough — starting Thursday, 9th November.

Drops include £/€/$5 rooms across five cities, a festive dinner party for ten people, and a surprise trip to Paris, Amsterdam, Lille or Brussels.

Dis-loyalty - the new travel and food membership that beats boring — launches the first series of its highly anticipated “Dis-loyalty Drops” on 9th November, giving its members the chance of instant gratification. Members must be quick off the mark by responding to Dis-loyalty posts on Instagram to grab one of the nine limited-edition drops for too-good-to-be-true prices (or even free). Inspired by drop culture in other industries, Dis-loyalty gives its members a new kind of benefit within its game-changing travel and food subscription — a first for the hospitality industry.

As well as “Drops”, members continue to have access to the subscription’s five core benefits: 50% off just-opened hotels in the first three months after opening; 20% off every first-time stay in every hotel; 10% off for return stays; 10% off food and drink in any of our restaurants, bars and coffee shops, and 365 free barista-made drinks (coffee, tea, hot chocolate etc.) — with one every day of the year. Dis-loyalty is based on simplicity and transparency; there is no need to earn points, no tiers to climb, and no need to wait for the rewards, giving members bigger discounts for going somewhere new at the Dis-loyalty collective of 80+ hotels and 170+ restaurants and bars.

Dis-loyalty Drops are for members only, and they need to be the first to reply when the drop goes live on Instagram with their membership number. It’s first come, first served — thumbs at the ready. For those who aren’t members yet, they can sign up at Dis-loyalty.com for as little as £12/€15/$18/60AED per month and will have instant access to all benefits and drops.

Drop 1: Exclusive invite to The Hoxton, Shepherd’s Bush's first birthday party & sleepover.

  • Three members (and their plus ones) will be invited to join The Hoxton, Shepherd’s Bush’s first birthday, with a room thrown in so they can sleep over.
  • Drops: 9th November.

Drops 2-6: A series of £/€/$5 rooms in five cities.

  • Five members each day will secure a two-night stay for £/€/$5 per night to be used throughout December.
  • Each day, a different hotel will be dropped: Mondrian Shoreditch, 25hours Berlin, The Hoxton, Williamsburg, SO/ Vienna, Mama Shelter Paris West.
  • Drops: From 13th – 17th November.

Drop 7: Festive dinner party for ten friends in London, Paris or Miami for £/€/$150.

  • Three members can host nine friends each for dinner for just £/€/$150, at one of three iconic restaurants — to be revealed in the drop.
  • Drops: 23rd November.

Drop 8: Surprise trip for four quick-footed members.

  • The first four members who make it to the “to-be-announced” London hotel with suitcase, friend, and passports in tow will be immediately whisked off to the Eurostar for dinner and overnight stay in Paris, Brussels, Amsterdam or Lille — with no cost; it’s all on us.
  • Drops: 9th December.

Drop 9: Free Dis-loyalty membership and bespoke Db x Dis-loyalty suitcase.

  • Ten members can give the gift Dis-loyalty with a free annual membership and a bespoke suitcase from Scandinavian outdoor brand Db (they can keep the suitcase for themselves if they want, of course!).
  • Drops: 21st December.

Thinking of Christmas presents already? No more boring socks or hampers; give the gift of exploration and discounts with an annual Dis-loyalty membership launching on 17th November.

ABOUT ENNISMORE

Ennismore is a global collective of entrepreneurial and founder-built brands with creativity and purpose at their heart. Founded in 2011 by entrepreneur Sharan Pasricha, Ennismore and Accor entered a joint venture in 2021, creating a new autonomous entity and the fastest-growing lifestyle hospitality company, with Accor holding a majority shareholding. Ennismore comprises three pillars: a lifestyle collective rooted in culture and community, immersive resorts creating havens for escapism and entertainment, and iconic luxury venues pioneering the art of exclusive culinary destinations.

Ennismore has an unrivalled ecosystem of 16 brands and two independent F&B groups, comprising 190+ hotels and 145+ in the pipeline, more than 500 restaurants and bars, and a network of 50+ branded residences. Ennismore operates hotels in over 40 countries with more than 25,000 team members. Ennismore has four dedicated in-house studios: an F&B Platform, AIME Studios for interior & graphic design, a Digital Product & Tech Innovation Lab, and a Partnerships Studio. Dis-loyalty is Ennismore's travel and food membership dedicated to lifestyle. Ennismore is committed to positively impacting the world, with a key focus on creating inclusive communities among its teams and in the places it calls home. ennismore.com

*Figures as of the end of September 2025.