ALL, Accor’s booking platform and loyalty program, is now available via the SNCF Connect website and app, offering customers a seamless and fully integrated accommodation booking experience when making their travel arrangements. This strategic partnership between two leading French operators in the country’s tourism industry will enable users to access ALL’s extensive and diverse hospitality offering, combined with the range of sustainable transport options offered by SNCF Connect, to manage all their travel from beginning to end.

Booking with numerous benefits, the one-stop booking and distribution platform, gives customers and members access to a wide range of well-known Accor brands (such as Sofitel, Novotel, Mercure, ibis and Mama Shelter, to name but a few) at the best price. With more than 3,000 hotels in Europe, including 1,700 in France, ranging from luxury to economy, ALL enables users to discover the perfect hotel for them – whether for business travel, family vacations or a getaway, regardless of destination. When booking their stay using the top hotel loyalty program for travelers in France [1], users can enjoy bespoke individual services at the hotel as well as unforgettable experiences and exclusive benefits (upgrades, late check-out, etc.).

The platform is now available on the SNCF Connect website and mobile app. After completing a train reservation or by clicking on the box “More than just trains” in the app or on the “Travel” or “Offers” tabs on the website, users will see’s hotel recommendations. Throughout their experience, users will be able to organize their trip in just a few clicks, in a seamless and effortless manner.

Mehdi Hemici, Accor Chief Loyalty & E-commerce Officer, said, We are delighted to be joining forces with SNCF Connect to offer our customers in France an experience that will enhance our travel offering within our ALL booking platform and loyalty program. Using innovation and excellence to seamlessly give our customers an ever-greater range of services is a priority for us, and that is why we have leveraged the tech expertise of Gekko, an Accor subsidiary, to create this new reservation platform. This collaboration between two online leaders in French tourism enhances ALL’s appeal and reputation while simultaneously enabling us to promote sustainable and responsible practices.

Julia Etaix, SNCF Connect & Tech Commercial Director, said, Because travel doesn’t end at the station, I am delighted we are partnering with ALL, a leader in hospitality, to offer travelers a new experience and a new service to help them organize their journeys. The ability to plan trips from start to finish is the key strength in this collaboration, which offers an additional service that will help users create tailored trips on the SNCF Connect website and app.

Responding to a growing need

This collaboration embodies ALL and SNCF Connect’s ambition to make planning travel easier by suggesting different modes of transport and hotel options to promote ever-more sustainable and responsible travel. Customers will save time and be able to plan trips that meet their expectations with complete peace of mind. This new efficient, easy-to-use and personalized feature, available through the SNCF Connect website and app, will enhance the value proposition from both brands and strengthen their connection with travelers.

[1] Frequent traveler awards