EHL’s Membership Journey: Connecting Students, Faculty, and Industry on Hospitality Net
The Challenge for Hospitality Schools
Leading hospitality schools face the ongoing challenge of staying visible and relevant not only to prospective students, but also to industry executives, alumni, and academic peers. For EHL Hospitality Business School, visibility goes far beyond promoting academic programs — it is about demonstrating thought leadership, sharing groundbreaking research, and maintaining strong ties with the global hospitality ecosystem. Alumni want to see their school shaping industry conversations, executives look for applied insights to guide business decisions, and students are inspired when their institution is recognized on the international stage.
Through its long-standing partnership with Hospitality Net, EHL has found a powerful platform to meet all of these expectations: showcasing faculty expertise and innovation, highlighting student achievements and alumni milestones, promoting events and initiatives, and contributing to timely industry discussions. By bridging academia and practice, EHL reinforces its reputation as the world’s leading hospitality school while continuously shaping the global dialogue that defines the sector’s future.
Sharing Key Announcements with the Global Industry
From program launches and strategic partnerships to faculty appointments and alumni milestones, EHL Hospitality Business School regularly shares important news through Hospitality Net. Each announcement is featured on the platform, distributed in daily newsletters, and indexed in the searchable archive, ensuring immediate visibility and long-term discoverability. Whether introducing a new executive education initiative, announcing a senior leadership change, or celebrating an alumni achievement, these stories highlight EHL’s ongoing growth and influence.
Example: EHL Launches (Em)Power on
Showcasing Academic Programs
Hospitality Net provides EHL with a platform to highlight its range of academic programs, from bachelor and master degrees to executive education and professional development courses. By publishing program announcements, curriculum updates, and application deadlines, EHL ensures that its offerings are visible to prospective students as well as industry professionals seeking further education.
Check out EHL programs on EHL's organisation page.
EHL truly values its collaboration with Hospitality Net as a space for dialogue and exchange with the global hospitality community. By sharing our news, research, and thought leadership on this platform, we connect with industry leaders, alumni, peers, and future professionals who, together with us, shape the future of hospitality.
— Meloney Brazzola, Chief Communications Officer for EHL Group
Contributing Thought Leadership
EHL’s faculty and leadership team regularly share opinion pieces and authored articles on Hospitality Net, addressing topics that matter most to the industry - from sustainability in hotel operations to the impact of artificial intelligence on service models. These contributions showcase EHL’s ability to translate academic expertise into practical insights for hoteliers, consultants, and investors. Each article is linked to the school’s profile, where readers can explore related research, case studies, and program information, creating a continuous flow of visibility. By consistently publishing thought leadership content, EHL strengthens its position as a trusted source of knowledge and reinforces its reputation as an institution shaping the future of hospitality.
Example: Regenerative Hospitality Canva: A Transformative Playbook
Academic Voice in Industry Dialogue
EHL’s faculty also contributes actively to Hospitality Net’s World Panel, a forum that brings together global experts to debate the industry’s most pressing questions. By sharing concise, timely viewpoints alongside hoteliers, consultants, and technology leaders, EHL professors and researchers ensure that the academic voice is directly present in industry dialogue. Their contributions translate complex research into practical insights, making knowledge accessible to practitioners while reinforcing EHL’s role as both an educator and an innovator. Each panel participation is distributed across the platform and newsletters, amplifying the school’s expertise and strengthening the bridge between academia and practice.
Example: Democratizing AI: Proprietary vs. Open Standards
Featured Contributions in The HOTEL Yearbook
EHL faculty and researchers are frequently invited to contribute to The HOTEL Yearbook, an annual publication hosted on Hospitality Net that gathers insights from leading voices in the hospitality sector. Their contributions cover emerging themes such as digital transformation, sustainable operations, and evolving leadership models. By publishing in this widely read compendium, EHL not only shares its academic expertise with a global audience but also places its thought leaders alongside top executives, consultants, and innovators from across the industry. Each article reinforces EHL’s role as a forward-looking institution while giving students, alumni, and partners a clear view of how the school shapes the conversations that define the future of hospitality.
Example: Top 10 Hospitality Trends: What Shaped 2024 and What To Expect in 2025
Promoting On-Campus Events
EHL events — from flagship gatherings like the Open Innovation Summit to student-focused initiatives such as career fairs and alumni networking events — gain additional reach and visibility through Hospitality Net’s Industry Calendar, the most comprehensive events listing in the hotel sector. By appearing alongside major trade shows and conferences, EHL’s events are positioned in front of a global audience of hotel professionals, industry partners, and prospective students.
Example: EHL Open Innovation Summit
Educating the Industry with Explainers
Beyond opinion articles and World Panel expert-views, EHL faculty and researchers contribute Explainer articles on Hospitality Net - concise, accessible pieces that break down complex academic concepts into practical knowledge for industry professionals. Published in Hospitality Net’s dedicated Explainer section, these articles enjoy extended visibility long after release, serving as evergreen resources for hoteliers, consultants, and students alike. By focusing on education rather than promotion, EHL positions itself as a trusted knowledge partner, reinforcing its mission to bridge the gap between academia and industry practice.
Example: What does a Hotel Manager do?
Celebrating Academic and Alumni Achievements
Through its Hospitality Net membership, EHL Hospitality Business School highlights faculty promotions, leadership appointments, and student milestones while also showcasing the career achievements of its global alumni network. From new academic roles within the school to senior executive positions across hotel groups and hospitality firms, these announcements are shared on the platform, featured in newsletters, and indexed in the archive. Each publication reinforces EHL’s reputation as a hub of talent and leadership, strengthens ties with its community, and demonstrates the school’s enduring impact on the global hospitality sector.
Example: Tessa Chaffey has been named Head of Alumni at EHL Hospitality Business School
Extending Reach Through Event Coverage
EHL events such as the Young Hoteliers Summit and the Open Innovation Summit gain additional impact through Hospitality Net’s on-site presence. By recording interviews with attending industry leaders, keynote speakers, and faculty experts, Hospitality Net transforms live discussions into lasting digital content. These interviews are published on the platform and distributed via newsletters, ensuring that insights shared at EHL events reach a global audience well beyond those in attendance.
Example: EHL Innovation Rewind
SEO, AI Search & Domain Authority
EHL has long recognized the importance of SEO and domain authority in driving visibility and credibility online. Like many hospitality schools, it invests significantly in search optimization and link-building as part of its digital strategy. What sets Hospitality Net Membership apart is the way it supports and strengthens those efforts with natural, high-quality backlinks from the industry’s most trusted source. Every piece of content EHL publishes on Hospitality Net is picked up by Google and increasingly by new AI-driven platforms, expanding reach far beyond traditional search.
A Decade of Consistent Value
EHL’s experience shows how a single Hospitality Net membership can support a year-round academic and communications strategy, ensuring visibility at the right moments among a global, highly qualified audience of hospitality professionals. From faculty-authored opinion pieces and research highlights to event promotion, student achievements, alumni news, and leadership appointments, the platform has turned EHL’s activities into a continuous dialogue with the industry. Over more than a decade, this consistent presence has reinforced EHL’s reputation as a world-leading hospitality school, delivering visibility, authority, and measurable impact. For EHL, Hospitality Net has become more than a publishing channel — it is an indispensable partner in connecting academia with practice and shaping the future of the hospitality sector.
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