Paris, France - A century after it was first founded, Barrière Hotels are becoming Barrière Collection. A strategic repositioning that is bringing its iconic hotels together under a single banner while reshaping its value proposition into four overarching themes: Signature, Heritage, Address and Premium. This change is powered by a shared vision: to modernize, elevate and internationalize its model while staying true to the excellence, emotion and authenticity that have forged its reputation.

A LONG-TERM VISION DESIGNED TO SUPPORT LIVING, BREATHING HERITAGE

Barrière has been breathing life into the French art of living since 1912. From Deauville’s boardwalk to Cannes’ iconic steps, from celebrations at Fouquet’s in Paris to endless summer nights in La Baule, its story is a masterclass in elegance and heritage. With Barrière Collection, the Group is reinventing its portfolio, elevating it into a collection of exceptional venues designed as a constellation of distinctive settings rather than a single brand, each expressing a particular facet of the Barrière culture:

  • Signature Collection embodied by Fouquet's: ultra-luxury in exclusive locations
  • Heritage Collection known as Hôtel Barrière: iconic places and historical heritage
  • Address Collection with the last-born Maison Barrière: reinvented intimacy and exclusivity
  • Premium Collection named as Barrière: high-end leisure and business

SIGNATURE COLLECTION: AN INTERNATIONAL SHOWCASE FOR THE ULTRA-LUXURY

Fouquet’s is now the ultra-luxury hotel brand of Barrière Collection. After Paris and New York, two new locations are joining the collection: Fouquet’s Courchevel and Fouquet's Saint-Barth. Born on the Champs-Élysées, Fouquet’s has embodied Parisian flair for over a century, a mecca for brilliant minds in cinema and the arts. Exclusive addresses designed as windows onto the world, where elegance, conviviality and personalised service are gathering.Each Fouquet’s is designed as a vibrant space, where striking decor, incredible restaurants and lively atmospheres are choreographed to perfection: Fouquet’s exports the most demanding expression of the Barrière spirit worldwide.

HERITAGE COLLECTION: FOUNDING MEMORY AND EMBODIED HERITAGE

The Heritage establishments are a natural continuation of the model François André dreamt up in Deauville back in 1912: a fully integrated resort where hospitality, fine dining, entertainment, sports and culture communicate harmoniously. Le Normandy (Deauville), Le Majestic (Cannes), L’Hermitage (La Baule), Le Westminster (Le Touquet)... these establishments are monuments to the French art of living, temples to passing time and historical savoir-faire. They represent an architectural and emotional heritage passed down from generation to generation, where the memories of cinema, the golden age of seaside tourism and the tradition of exceptional service all meet. Each Heritage location is a destination in its own right, deeply rooted in its specific region and in collective memory.

ADDRESS COLLECTION: REINVENTED INTIMACY AND EXCLUSIVITY

With Maison Barrière the Group is exploring a new age of hospitality: that of an intimate, tailor made stay, somewhere between a luxury hotel and a private residence. Following in the footsteps of Maison Barrière Vendôme and its acclaimed exclusive atmosphere and bespoke service, a second location is set to open in Lisbon in 2026: Maison Barrière Príncipe Real. Designed as highly bespoke boutique hotels, these establishments cater to guests seeking unique experiences, deep local roots and an exclusive sense of privacy.

PREMIUM COLLECTION: WHERE BUSINESS AND LEISURE MEET

The Premium collection embodies a contemporary approach to Barrière hospitality, designed for a mixed clientele of business and leisure travellers. Places where hospitality combines with the energy of their casino, wellness center and business facilities. In Cannes, Lille, Ribeauvillé or Enghien-les-Bains, these establishments focus on providing a more accessible taste of the Barrière style, while offering the Group’s signature quality of service, conviviality and generosity. The Barrière Collection is a living, breathing illustration of the Group’s ambition: buoying centuries-old heritage through contemporary style. From Deauville to New York, from the Atlantic to the Caribbean, Barrière champions a thoroughly French flair for hospitality that feels attuned and distinctive: an approach that turns places into emotions, and stays into memories.

About Barrière

The Barrière group is chaired by Joy Desseigne-Barrière and Alexandre Barrière, the 4th generation to develop this French family group founded in 1912 by François André and developed successively by Lucien Barrière, Diane Barrière and Dominique Desseigne. From the outset, the Group has developed unrivalled offerings in the upmarket leisure sector, based on a commitment to operational excellence, quality of service and the French art of living. It now comprises 32 casinos, 1 gaming club and 20 luxury hotels in 37 unique destinations, all of which contribute to its international reputation. It has more than 150 restaurants and bars, including the famous Fouquet's on the Champs-Elysées, an iconic French brand born in 1899 and now present in New York, the Louvre Abu Dhabi and Dubai. The Group also offers a rich programme of almost 3,500 shows and events in its establishments every year. Barrière has almost 7,000 employees and its worldwide sales amounted to €1.4 billion for the fiscal year ended 31 October 2024. Barrière is a brand under which the activities of two separate Groups are marketed: Groupe Lucien Barrière (GLB) and Société Fermière du Casino Municipal de Cannes (SFCMC).