Brussels, Belgium – Thynk, developer of a leading modern hospitality commercial platform, is thrilled to announce the significant commercial gains achieved by Postillion Hotels – a forward-thinking hotel chain with eight properties in the Netherlands – during the pilot of Thynk’s first-of-its-kind, thorough integration with Cvent Supplier Network, the industry’s leading platform for meetings & events RFPs. During the pilot, Postillion Hotels recorded a 30% YoY increase in revenue from Cvent-sourced leads, driven by significant reductions in manual lead management processes, faster proposal turnaround times and better consistency of data, both ways, across the systems.

Speed is the new currency in M&E sales, as Cvent data shows that 80% of RFPs sourced through the platform are awarded to one of the first three hotels that respond. The integration of Cvent’s RFP data directly into Thynk’s Salesforce-powered commercial platform, enabled Postillion’s sales team to automate their lead management process, and, as a result, respond to RFPs dramatically faster. Postillion achieved a 69% win-rate when responding within the top three positions, converting at 13%, compared to only 2% when responding later. This speed advantage, made possible by the integrated systems, directly translated into higher conversion rates and earned revenue on Cvent-sourced RFPs, and a significant increase in ROI on both solutions.

The integration between Thynk and Cvent Supplier Network offers end-to-end mapping of corporate products, packages, meeting spaces and pricing across both systems. The lead management process – including lead scoring – is automated so all Cvent RFP information is captured and pre-populated into Thynk, enabling sales teams to seamlessly produce and edit proposals within Thynk, without ever logging into Cvent. This not only eliminates manual data entry and reduces errors, but also strengthens data consistency both on- and above-property.

The integration between Thynk’s hospitality commercial platform and Cvent’s RFP Supplier Network is the first-of-its-kind because of the speed and quality deriving from end-to-end integration, including channel, lead distribution, and on-property Sales & Catering. Moving from silos to a platform approach drives data and process consistency. When integrated with the Cvent Supplier Network, Thynk supports streamlined workflows between sales, operations and finance, proving that all hotels can automate their Cvent lead management to maximize operational speed, resulting in a measurable commercial advantage. Pascal Petit, CEO of Thynk
We have been using Thynk’s hospitality commercial platform for more than four years to support the digital transformation of our sales and operational processes. In that time, Thynk has delivered significant improvements in our productivity and sales performance. Their latest innovation, the new Cvent integration, has elevated our lead management performance even further; we can now produce higher-quality proposals in a fraction of the time, which increases customer satisfaction, reduces the workload for our team and supports more accurate, data-based decision-making. Using Thynk, the significant impact on our conversion rates and revenue earned on Cvent-sourced RFPs reinforces the importance of speed in today’s commercial landscape. This integration is a true game-changer for any hotel that is looking to optimize their commercial performance. Jur Munnik, Director of Sales at Postillion Hotels

By unifying channels, automating lead management, sales, operations, finance and data analytics into a single commercial platform, now enhanced with a thorough integration with Cvent Supplier Network, Thynk is setting a new hospitality industry benchmark for commercial excellence to enable the “Power of Now.”

For more information about Thynk’s modern hospitality commercial platform, its thorough integration with Cvent Supplier Network, or to arrange an interview, please contact Jennifer Nagy at [email protected] or +33 7 49 78 00 21

About Thynk

Thynk is a next-generation hospitality commercial platform, powered by Salesforce®, the world's leading AI CRM. It unifies B2B sales, groups, meetings, and events within a single, connected ecosystem. By combining clean data, process automation, impactful communication, and enterprise-grade analytics, Thynk enables hotels and venues to move faster, operate smarter, and deliver measurable commercial performance. Its modular, 360-degree architecture is designed for speed, scale and adaptability in a rapidly evolving hospitality landscape. For more information, please visit www.thynk.cloud.

Jennifer Nagy
Head of Marketing
+33749780021

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