Internet marketing for revenue managers
Once an ancillary tool in a revenue manager’s belt, Internet marketing has since evolved into an essential platform for generating additional room revenue. Navigating this digital arena can be challenging, unless you’re armed with a bit of familiarity and the ability to measure your surroundings, said a panel during a webinar titled “Growing Revenue Managers’ Knowledge of Internet Marketing,” hosted by HSMAI University, STR and HotelNewsNow.com.
