The guest of the future

Tomorrow’s hotel guest will be demanding, still aspirational, technologically aware and financially savvy, writes Dr. Ian Yeoman, a well-known tourism futurist at Victoria University of Wellington in New Zealand. How will these traits shape the way the hospitality industry serves them? He posits four future outcomes for The Hotel Yearbook.

Tomorrow’s hotel guest will be demanding, still aspirational, technologically aware and financially savvy, writes Dr. Ian Yeoman, a well-known tourism futurist at Victoria University of Wellington in New Zealand. How will these traits shape the way the hospitality industry serves them? He posits four future outcomes for The Hotel Yearbook.