62 million: No. of international arrivals in Africa in 2017
By Josephine Wawira, Consultant at Jumia Travel
This is slightly above the 2010-2020 increase projection of 3.8% average by UNWTO in its Tourism Towards 2030 long-term forecast. Africa is expected to grow by 5%-7% ahead of its counterparts, Asia and the Pacific by 5%-6%, the Middle East by 4%-6%, both Europe and the Americas by 3.5%-4.5% respectively.
More data from UNWTO shows that 2017 performance in other regions included Europe with 671 million (+8%) international tourist arrivals, followed by Asia and the Pacific (+6%) with 324 million in 2017. The Americas (+3%) welcomed 207 million international tourist arrivals, while Middle East (+5%) received 58 million arrivals.
The Kenyan Case
Voted World's Best Safari Destination again in 2017 by the World Travel Awards, Kenya holds an integral position in the world's tourism landscape. "Despite a drop of approximately 30% in bookings during the election period, we ended the year on a high, with December recording 100% growth compared to the same period in 2016. I believe that 2018 holds great fortune, especially with KQ's direct flights to New York later this year," says Cyrus Onyiego, Jumia Travel Kenya Country Manager.
Statistics by the Kenya Tourism Board shows that tourist arrivals from the US increased from 82,363 visitors in 2016 to 95,771 between January and October 2017, in the same period. The long awaited direct flights between Kenya and the US are expected to further increase these arrivals this year.