Taking Blockchain from Concept to Reality
By Joanna DeChellis, Contributing Editor at Duetto
That's exactly what innovator, strategist and Chief Operating Officer of citizenM, Michael Levie, hopes to uncover during the panel discussion he will moderate at RSF London on 5 November called, Hype or Hope: Is Blockchain going to change the industry, or much ado about nothing?
The biggest and most obvious blockchain benefits center around distribution and data. New platforms could lower costs of acquisition and give hotels greater control over the distribution process. But taking the technology from a pie-in-the-sky idea, as Levie puts it, to an actual tool remains the industry's biggest hurdle.
Panelists - including David Brillembourg of Brillembourg Holdings; Charles Ehredt of Currency Alliance; Khalid Ladha of BlockX Labs; and Christian Lunden of Nordic Choice Hotels - will shed light on what they see as opportunities for blockchain in hotels. Levie will lead the discussion and ask each to offer tangible ideas and strategies for how to implement this young, ground-breaking technology based on their own experiences.
"There are plenty of opportunities for blockchain in hotels," says Levie. "But it all comes down to how realistic is it for this industry to take that quantum leap."
The biggest obstacles from Levie's perspective are scale, affordability and purpose.
According to a survey by the World Economic Forum, 58% of executives anticipate that 10% of global GDP will be stored on blockchain before 2025. It is therefore imperative that hoteliers pay attention to this technological revolution. And the best way to prepare is to listen to experts take a deep dive into its potential.
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Amba Hotel Charing Cross — London, United Kingdom
Joanna joined Duetto in May 2015 as a Contributing Editor with more than a decade of writing, editing and graphic design experience for both print and online trade publications. She is passionate about driving content innovation through blogs, e-newsletter and social channels.More from Joanna DeChellis
Duetto empowers hospitality revenue professionals to be more efficient and strategic by automating pricing and unlocking critical data insights for more impactful revenue decisions. The unique combination of hospitality experience and technology leadership drives Duetto to look for innovative solutions to industry challenges. The SaaS platform allows hotels and casinos to leverage dynamic data sources and actionable insights into pricing and demand across the enterprise. More than 3,500 hotel and casino properties in more than 60 countries have partnered to use Duetto's applications, which include GameChanger for pricing, ScoreBoard for intelligent reporting, and BlockBuster for contracted-business optimization.
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