Organization
Hotel Group

RBH (former Redefine|BDL Hotels)

Redefine|BDL HotelsLondon-headquartered Redefine|BDL Hotels, which has a portfolio of more than 75 hotels across the UK, will be known as RBH going forward and has a new-look brand to match the streamlined company name. The culmination of more than six months’ work, the new brand has been put in place following rigorous brand research amongst clients, suppliers, property agents and employees. Designed to reflect the RBH mission, vision and values, the colourful brand visuals reflect a sense of personality and flair, balanced with the solidity of the typeface. Sub-brands have been created for use across departments, training programmes and resources for owners and employees, giving a sense of scale to the overall identity.
Hotel Development
Opinion
News

Redefine|BDL Hotels Announces 199 Bedroom Holiday Inn Express for Manchester Airport

A 199 bedroom Holiday Inn Express hotel will open at Manchester Airport later this month, following an investment by owner, MAG Property. The former Travelodge hotel, located one mile from the UK's third largest airport, has undergone an extensive refurbishment, managed by leading UK hotel management firm, Redefine|BDL Hotels.

Appointments
Author

Helder Pereira

CEO of RBH

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