RBH (former Redefine|BDL Hotels)

London-headquartered Redefine|BDL Hotels, which has a portfolio of more than 75 hotels across the UK, will be known as RBH going forward and has a new-look brand to match the streamlined company name. The culmination of more than six months’ work, the new brand has been put in place following rigorous brand research amongst clients, suppliers, property agents and employees. Designed to reflect the RBH mission, vision and values, the colourful brand visuals reflect a sense of personality and flair, balanced with the solidity of the typeface. Sub-brands have been created for use across departments, training programmes and resources for owners and employees, giving a sense of scale to the overall identity.