Brand
Hotel Brand

Aloft

by Marriott

aloft by W-HotelsWith more than 161 hotels now open in nearly 25 countries and territories around the world, Aloft Hotels, part of Marriott International, Inc., delivers a fresh approach to the traditional staid hotel landscape. For the ‘always on’ next generation of traveler, the Aloft brand offers a tech-forward, vibrant experience and a modern style that is different by design. Aloft is proud to participate in the industry’s award-winning loyalty program, Starwood Preferred Guest®. Members can now link accounts with Marriott Rewards®, which includes The Ritz-Carlton Rewards® at members.marriott.com for instant elite status matching and unlimited points transfer. For more information, please visit www.alofthotels.com and follow along on Facebook, Instagram, and Twitter.

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Photos (72)
Hotel Development

Aloft Makes a Splash in the Spanish Capital Madrid with New Rockwell-Designed Hotel

Aloft Hotels, Marriott International's hotel brand for music fans and tech-savvy travellers, brings a new beat to Spain this month with the opening of Aloft Madrid Gran Vía. Located in the vibrant heart of the capital, the new hotel is a stone's throw from hotspots including the iconic Plaza de España, the hip neighbourhood of Malasaña and Chueca overflowing with restaurants and bars, and the shopping district of Gran Via.

Brand News

Aloft Hotels Brings Music Makers Back to Their Roots with the First-Ever “Live At Aloft Hotels Homecoming Tour”

Some of the hottest names in music will be returning to their hometowns for free live music performances for fans as part of the Live at Aloft Hotels Homecoming Tour. Aloft Hotels, Marriott International's brand for music lovers and music makers, and Universal Music Group & Brands (UMGB), the brand partnership division of Universal Music Group, have joined together for a special tour thanking the fans for helping to launch the careers of some of today's most talked-about artists.

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