TripteaseTriptease is a SaaS startup building industry-leading software for the hotel industry. The company was co-founded in 2015 by Charlie Osmond, Alasdair Snow and Alexandra Zubko and has offices in London, New York and Singapore. Triptease's most recent funding was lead by British Growth Fund alongside Notion Capital and Episode 1. The Triptease Platform is built to help hotels take back control of their distribution and increase their direct revenue. The platform identifies a hotel's most valuable guests then works across the entire customer journey - from acquisition to conversion - to make sure they book directly at the hotel.

10 ways to improve your hotel's click-through rate

By Rob Funnell

Website visitors can be a tough crowd. In an era of adblock, 280 characters and fleeting attention spans, hotels are fighting against the odds to capture the imagination of potential guests online. While powerful tools such as retargeting and on-site messaging can be used to help improve website conversion rates, simply having these in place is only the first step.

"Instead of capturing more direct bookings, we're now talking about owning a customer"

By Alisa Voitika

Joe Pettigrew, Director of Revenue Maximisation Europe Hotels at Starwood Capital Group, is a key member of the Hotel Heroes council and was a returning speaker at the Direct Booking Summit EMEA. He has also recently joined the Yotel team to supercharge the Starwood brand's revenue strategy.


Attribute Based Shopping - A blessing or a bane?

— Charlie Osmond

While attribute based shopping has been discussed for over 10 years, the level of noise about its application for the hotel industry has significantly increased in the last 18 months. After significant investment in new systems and technology, companies like IHG are tipping their toes in the ABS waters.

Is Rate Leakage a problem for hotels?

— Charlie Osmond

Wholesalers who have negotiated discounted rates with the hotel under the pretext of needing wholesale rates to bundle with air or local activities, etc. into packages, and then leak the discounted rates "naked" online-primarily via the OTAs or their initiatives like Booking.


Managing Director at Google Travel will open Direct Booking Summit Miami

We're delighted to announce that Rob Torres, Managing Director at Google Travel, will deliver the opening keynote talk at this year's Direct Booking Summit in Miami! With decades of leadership experience at some of the biggest forces in online travel, including a tenure as Vice President of Strategic Accounts at Expedia, Rob will share his vision for the future of hotel online distribution and answer our delegates' most burning questions on how to drive even more direct revenue through metasearch.


Rob Funnell

Content & Product Marketing Executive at Triptease

Charlie Osmond

Co-Founder & Chief Tease at Triptease

Lily McIlwain

Head of Content

Alisa Voitika

Brand & Content Manager at Triptease

Alasdair Snow

Co-founder at Triptease