Data Marketing Platform (DMP)
The Triptease Data Marketing Platform (DMP) is a full funnel marketing solution built specifically for hotels. It combines a unique industry-specific dataset with the power of AI-driven intelligent targeting to increase direct bookings and help hotels win against OTAs.
The DMP works across the whole booking journey, using millions of customer interactions across tens of thousands of websites to help hotels personalize guest experiences, build direct relationships, reduce cost of sale, and grow profits.
It lets hotels take more control of their marketing and target the guests that matter most across paid search, metasearch, the hotel website and more. Users can deliver integrated campaign experiences across multiple marketing channels, from initial search to website conversion, to secure more direct bookings with a lower cost of sale.
