The Hotels Network

The Hotels Network

Predictive Personalization and How It’s Revolutionizing Hospitality

By Juanjo Rodriguez

The concept of leveraging technology to improve the user experience and increase hotel revenue simultaneously is what we call Predictive Personalization. It's a two-step process whereby you apply machine learning techniques to understand user behavior, and then personalize his or her experience by automatically presenting the best content and offers for that individual.


Artificial Intelligence… Where could and should AI be adopted in our industry?

— Juanjo Rodriguez

Artificial intelligence is rapidly moving from the laboratory and into business and consumer applications. The result is a fundamental shift in how software is built, and what it's capable of doing. And while we're still a way off from the artificial general intelligence portrayed in the movies, artificial narrow intelligence is a reality that's already powering some of the most successful technology businesses today, including Amazon, Facebook, Google and Apple.


The Hotels Network launches Oraculo - the world’s first predictive algorithm for hotels

Hotel technology company The Hotels Network has announced the launch of its pioneering new product - Oraculo. Complementing the company's existing suite of tools, Oraculo is the first ever hotel product with predictive capabilities, that marries together revenue management and personalisation to increase direct bookings on hotel websites.


Juanjo Rodriguez

Founder and CEO, The Hotels Network