It is estimated that 80+% of hotels do not use sophisticated revenue tools. Not sure about you but I think that’s a problem. It’s time we tried a different approach. We believe everyone deserves the chance to a fair fight. Regardless if they have 20 rooms or 200, branded or independent, primary or secondary location, have dedicated revenue managers or are a one man show. We believe that hiding behind the “users” in-ability is not good enough. We believe everyone can be digitally enhanced. We believe that by up-skilling the user we as a community have a better chance to succeed. Better players give a higher level of game sophistication. We believe that software should be invisible. A companion looking out for us, asking for our input when required, giving advise when we are lost. Meet IVI, our virtual revenue management assistant.