Krakow - Market Snapshot, 2016
Often referred to as "the beating heart of Poland", Krakow, the former royal capital, is a major economic centre home to several national and multinational corporations. The city's rich architectural and historical heritage makes it the leading cultural city as well as the second most in-demand tourist destination in the country behind Warsaw.
Since its designation as European Capital of Culture in 2000, the city's notoriety for leisure tourism has strongly grown, and Krakow has rapidly established itself as a rising European destination for weekend getaways over the past decade. In 2014, the city ranked 11th in Condé Nast Traveller's "Top 25 cities in the World: Readers' Choice Awards" and won the Zoover portal's "Best European City Trip" award.
The growing exposure and popularity of the city for both leisure and business travellers has led us to choose Krakow as the subject of our new Hotel Market Snapshot.
