Hotel Brand Audit
In the hospitality industry, brand positioning and brand communication-related decisions are often made without understanding customer expectations and how the hotel brand is currently perceived.
This negligence leads to unnecessary complications, irrelevant marketing communications, unattractive product presentations, and further unwanted consequences of guess-based branding decisions. We can help you measure what your target guests think about your hotel or resort – based on real-world market research feedback.
Understanding how potential guests see your hotel enables us to optimize brand positioning and product presentation to achieve a better product-market fit. We use Brand Auditor, our industry-standard market research-based auditing solution.