The world of hotel brands is beautifully diverse and constantly evolving, varying by guest profile, scale, region, design, amenities, heritage, and many other attributes. For hoteliers who live and breathe this industry, this variety is a rich tapestry to help travelers of all types discover new destinations. For everyone else, this multiplicity can be dauntingly confusing! Brand Insiders gives a voice to innovative hotel brands. Episodes focus on what makes hotel brands unique, how their operational playbooks generate returns for owners, and how they are meeting the evolving needs of modern travelers. It’s a video series for all to learn about industry trends, trendsetting brands, growing categories and emerging markets.