In this month's edition, Hoteliers seem less preoccupied with the consumer behaviour concerns that loomed over the industry since April 2020, such as: Tighter Budgets, Health & Safety, and Flight Capacity. We also see an increase in the industry’s expectation to hold the line on price and invest in marketing over the next 12 months. All of this suggests that the industry is starting to see the light at the end of the tunnel, betting on sufficient supply from supporting industries such as aviation and pent-up travel demand when restrictions ease.What will the the industry's outlook in April 2021? Take our survey to find out: https://www.guestcentric.com/hotel-pulse-survey00:00 Introduction00:55 Market Trends02:05 Occupancy Trends03:03 How are Hotels Doing This Month?03:45 Financial Recovery Forecast04:55 Sales & Marketing Concerns in the Next 12 Months05:42 Guest Behaviour & Hotel Expectations06:43 Conclusion

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