Hospitality Net TV
Video15 July 2021

Social Media for Hotels - Calculate your Return on Investment

We all know the social media hype, and the truth is that your hotel needs to be where your guests are. But at what cost?

Maybe you are considering working with an agency to help run your social media accounts. Perhaps you want to appoint someone as a community manager. Maybe you think that the time you spend managing these channels internally is enough.

But how can you determine whether your efforts are generating return on investment? This video explores some important factors to consider before investing time and money toward managing these channels.

Read the full article on our blog:
https://blog.guestcentric.com/social-media-for-hotels-is-it-worth-it/

00:00
Introduction to social media
00:45
How do you calculate the ROI?
00:50
Define your objectives
01:20
Measure the costs
01:50
Measure your website conversion rate
02:15
Measure your booking engine conversion
02:35
Measure your average reservation value
02:43
Let's do the math
03:32
In conclusion

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