We all know the social media hype, and the truth is that your hotel needs to be where your guests are. But at what cost?
Maybe you are considering working with an agency to help run your social media accounts. Perhaps you want to appoint someone as a community manager. Maybe you think that the time you spend managing these channels internally is enough.
But how can you determine whether your efforts are generating return on investment? This video explores some important factors to consider before investing time and money toward managing these channels.
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