At ITB, Adam Harris, CEO and co-founder of Cloudbeds, sat down with Hospitality Net's Simone Puorto to discuss how AI is reshaping hospitality—not just as a tool, but as a transformative force. Cloudbeds is taking a bold step forward, combining revenue and marketing automation into a single AI-driven platform that analyzes billions of data points every hour. The result? A new era of predictive hospitality, where hotels don't just react to demand—they anticipate it, optimize their pricing, and enhance the guest experience in real-time. In this conversation, Harris shares how AI will redefine search, booking, and guest interactions, ultimately creating more personalized, frictionless travel experiences.

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