At ITB, Tanya Pratt, VP of Strategy and Product Management at Oracle Hospitality, sat down with Hospitality Net's Simone Puorto for a candid discussion about the future of hospitality tech. With a career that started at the front desk, Pratt has a deep understanding of what hoteliers truly need—and she's making sure Oracle's solutions reflect that. From AI-driven automation that simplifies hotel operations to breaking down tech silos, Oracle is focused on solving real business problems rather than chasing buzzwords. In this conversation, Pratt shares how AI can enhance—not replace—human hospitality, and why the next big shift will be the unification of data and technology across hotel departments.

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