At ITB, Chris Egan, VP of Product and Strategy at Cendyn, sat down with Hospitality Net's Simone Puorto to discuss the real-world applications of AI in hospitality. While AI often makes headlines for its guest-facing capabilities, Egan highlights how automation and AI-powered analytics are revolutionizing hotel operations, marketing, and revenue management. From reducing tedious manual tasks to leveraging data-driven decision-making, Cendyn is at the forefront of making AI work where it truly matters.

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