The Direct Booking Acceleration (Webinar)

With direct bookings becoming a critical focus for hotel chains worldwide, h2c, a leading consultancy in the hospitality industry, has released its 2024 Global Hotel Direct Booking Acceleration Study. This in-depth research offers key insights into the technologies and strategies shaping the future of direct bookings, from AI-powered booking engines to the rise of mobile transactions. Join the related webinar to gain additional insights!

KEY QUESTIONS ANSWERED

• Increase of Online Direct bookings over the next 2-3 years and necessary tools
• Required functionalities from systems supporting and driving Online Direct bookings for hotel chains:
  • Internet Booking Engine/ Central Systems
  • Apps
  • CRM/ CRS integration
  • Guest profile handling
  • Personalization / Decision engines and other website features
  • Guest Portals
  • Loyalty/Membership program trends & achievements
  • Ancillary Sales / Retailing
  • Other
• Competitive edge vs. indirect online channels and the hotel chain's capability of competing
• Pros and Cons of membership programs vs. loyalty programs and their impact on increasing Online Direct bookings
• How can Artificial Intelligence support the Direct Booking growth trend? What functionalities are requested by hotel chains?

For more information please contact Christin Haensel