Opinion Articles

Expedia Guess The Guest: A Conversation on Hospitality, Dead Internet Theory, Artificial Intelligence, and Human Stupidity

Earlier this week, I found myself at Expedia Group’s Roman offices, seated across from Elisa Ragno for Guess the Guest. The plan, at least on paper, was simple: talk about AI and hospitality.

Wellness Residential Growth Lessons for Hotels from THE WELL Founders

An important guiding principle for hotel design, in-room features and public amenities is, “As one does at home, one will soon expect at hotels.” What this implies is that if hotels are not keeping up with the trends, then they are either losing bookings or will have a hard time growing nightly rates beyond what the commoditized market-determined price commands.

The 2026 Hotel Marketing Playbook: Trust-led Multichannel Growth (TMG)

In 2026, here’s the ultimate digital marketing playbook that I think hotels should adopt: The Trust-led Multichannel Growth (TMG) approach.

Performance Max (PMax) Campaigns: The Automated Future of Google Ads

Google’s Performance Max (PMax) campaign type offers a highly automated way to reach customers across all of Google’s channels, including Search, Display, YouTube, Gmail, Discovery, and Maps.

EHL Insights Hospitality Outlook Report 2026

Based on extensive industry research and expertise from EHL faculty members and the EHL’s renowned network of industry leaders, the EHL Insights Report: Hospitality Outlook 2026 offers an in-depth perspective on where the industry is heading in the coming years.

Why your team still holds the key to guest satisfaction

AI is transforming industries, and hospitality is no exception. From revenue optimization to real-time guest messaging, the applications are endless.

Today's News

Minor Hotels Travel Trends Report Reveals Optimism and Travellers’ Search for Connection in 2026

Travellers are rethinking how they move through the world, seeking multidimensional experiences that resonate emotionally, relationally and spiritually, finds a new report published by global hospitality leader Minor Hotels.

Tourism Growth Spurs New Era of Resort Investment in the Middle East

As the line between leisure and sport tourism continues to blur, resorts are investing in experiences that generate both excitement and revenue.

Leonardo Hotels acquires four further hotels in Germany

Leonardo Hotels Central Europe is expanding its portfolio. The group is strengthening its presence in Germany from 1 December 2025 by taking over no fewer than four IntercityHotels in Nuremberg, Freiburg, Magdeburg and Erfurt respectively.

BTO 2025, Florence: Zero Click, Zero Friction. A New Grammar for Hospitality.

At BTO 2025 in Florence, the air had that familiar charge that makes this event unlike anything else in Italy.

Michael Gibson Appointed General Manager at Quincy Hotel Melbourne, Australia

Mehdi Othmani Appointed Area General Manager at Baron Hotels & Resorts in Cairo, Egypt

Amy Morton Appointed EVP Human Resources at RX in Richmond, United Kingdom

25hours Hotel The Trip gets a redesign

NoMad Las Vegas Set to Rebrand into The Reserve at Park MGM

Whitbread secures prime mid-town site for new hub by Premier Inn

Mandarin Oriental, Vienna Is Now Open

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Skift Aviation Forum

Over the past four years, Skift Aviation Forum has brought together the airline industry’s top leaders and boldest thinkers for a day of in-depth conversation on the future of aviation.

Today's Supplier News

When Your Sustainable Products Start Acting Like Hotel Staff…

Analyze More, Faster. LodgIQ Launches its Winter 2025/2026 Game-Changing Updates

HCN to Showcase Breakthrough Business Model at Nevada Hotel & Lodging Assn. Tech Conference

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