niu Dairy Hotel will open in March in Haarlem, The Netherlands
Scheduled for March 2018 – 84 Rooms
Taking its cues from agriculture and the former dairy located on the property, the niu hotel"s site-specific, cultural design concept "Milk & Music" is steadily taking shape within the building's interior, name, etc. Novum Hospitality selected the moniker "Dairy" for its forward thinking location, working with Mulderblauw Architects to integrate elements from the world of agricultural production and alternative pop music into the interior design. Why music? Featuring the music venue Patronaat, the city district has become a destination for the alternative pop scene. Eye-catching cowhides, milk bottles, and portraits of local musicians create a singular hotel experience that exceeds expectations for mid-range hotels. Beyond an uncommon interior, locals and travellers will find a hotel that combines the latest technology with hip events and a discerning food and beverage concept. From its "Living Lobby" to the restaurant, niu provides an open, living space.