User disengagement: the future of hospitality technology

The future of hospitality technology lies in user disengagement, a philosophy that prioritizes unobtrusive, background technology to enhance human-to-human interaction. While it may seem counterintuitive for a technology company to advocate for less use of their products, the hospitality industry thrives on unique experiences that take people away from the expected. The key is creating technology that works silently in the background, freeing hotel staff from screens and keyboards and allowing guests to focus on enjoying their stay rather than engaging with administrative tasks. 

Less is more. It’s a phrase we’re all familiar with, but one that most of us probably don’t abide by – as anyone who’s ever listened to me speak can attest to... Nevertheless, it’s a powerful concept, perhaps because it can be surprisingly difficult to attain.

So, how can we apply this principle to hospitality in a way that will benefit not only guests but hoteliers too? Simple: through user disengagement. User disengagement is the philosophy and practice of freeing people from technology or processes that don’t add value to their experience.

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The Hotel Yearbook Technology 2024

The 2024 edition of "The Hotel Yearbook (HYB) Technology," curated by EHL's Ian Millar, offers a comprehensive outlook on the emerging technology trends and innovations poised to shape the global hotel industry. It amalgamates insights from a multitude of industry thought leaders, spotlighting key foresight in several tech-oriented fields. This includes anticipated evolutions in the future tech stack, which will drive operational efficiencies, the 'human stack' that explores the intersection of human resources and technology, and the application of Generative AI in creating novel customer experiences. Overall, this HYB edition serves as an essential guide for understanding how technology and innovation will redefine the industry landscape.