The Rise of Holograms in Hospitality: Unlocking Limitless Opportunities for Hotels

This HYB-contributed article explores the emerging trend of hologram technology in the hospitality industry. It highlights how holograms can be used to deliver ultra-personalized experiences and create memorable moments for guests. The technology enables hotels to streamline operations, optimize resources, and reduce labor demand, ultimately cutting costs and maximizing efficiency. Holograms can serve as virtual concierges, providing multilingual support and assisting guests with check-ins and information about services and local attractions. They can also enhance marketing efforts by showcasing unique experiences and attracting guests with live performances or famous figures. In addition, holograms offer exciting opportunities for groups and events, allowing remote participation and expanding networking possibilities. The synopsis emphasizes that hologram technology is bridging the gap between physical and digital spaces, revolutionizing service in the hospitality industry and bringing futuristic innovation to today's hotels.

How would you feel if the next time you checked into a hotel, you were welcomed by a smiling front desk associate or concierge – only, not in real life? Instead, imagine that the figure before you was projected via state-of-the-art, two-way holographic technology designed to deliver an ultra-personalized experience. Fortunately, you don’t have to rely solely on your imagination to conjure up this scenario because hologram technology for hospitality is, in fact, already here, and some hotels around the globe are already making waves as early adopters.

For years, hoteliers have worked tirelessly to define – and then achieve in a scalable manner – the perfect balance of high-touch service and high-tech connectivity. After all, modern guests aren’t always easy to please. They want convenience, but not at the expense of personalization. They want self-service, but not without the option to engage with staff in person. They want high-tech touch-points they’re accustomed to at home, but not without the more traditional aspects of hospitality service that feel nostalgic and familiar.

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The Hotel Yearbook Technology 2023

The 2024 edition of "The Hotel Yearbook (HYB) Technology," curated by EHL's Ian Millar, offers a comprehensive outlook on the emerging technology trends and innovations poised to shape the global hotel industry. It amalgamates insights from a multitude of industry thought leaders, spotlighting key foresight in several tech-oriented fields. This includes anticipated evolutions in the future tech stack, which will drive operational efficiencies, the 'human stack' that explores the intersection of human resources and technology, and the application of Generative AI in creating novel customer experiences. Overall, this HYB edition serves as an essential guide for understanding how technology and innovation will redefine the industry landscape.
www.hotelyearbook.com/edition/technology-2023.html