7 Actionable Revenue Management Trends for 2025

We’ve been big proponents of breaking down silos and building alignment among commercial teams, and really that thinking should be expanded to include marketing. By tapping into the sophisticated granular demand forecasting capabilities of advanced revenue management systems, hoteliers stand to benefit from better timed and tailored marketing campaigns and promotional efforts that ultimately drive better business.

Building better alignment between RM, sales, and marketing

Strong group business and events performance has been a boon for many hoteliers of late, and there’s likely more hay to be made. Those who keep a close tab on group business servicing costs and the impact of group opportunities on transient guest room revenues are equipped to make better decisions for overall profitability. Tip: Consider if sales and revenue leaders have an efficient way to gauge impact of displaced business when weighing opportunities.

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The Hotel Yearbook 2025 - Annual Edition

The global hospitality industry stands at a pivotal moment of transformation. Rapidly evolving guest expectations, new operating models, the accelerating pace of technological change, and heightened competition are reshaping the way hotels operate and engage with their diverse stakeholders. Owners, brands, and managers increasingly recognize the need for forward-thinking strategies that deliver memorable guest experiences, drive bottom-line results, and strengthen long-term competitiveness. The Hotel Yearbook Annual Edition 2025 explores the key areas where the industry is innovating, highlighting success stories, best practices, and emerging trends that offer a path forward. By presenting insights from leading experts, we aim to provide hoteliers and stakeholders with a holistic understanding of the forces shaping hospitality today—and actionable ideas for thriving in the year ahead.
www.hotelyearbook.com/edition/2025.html