What is AI going to bring hotels in 2025?

Let’s cut through the noise for a moment. AI is not just hype anymore—it’s the biggest shift in tech since the internet made floppy disks obsolete.

— But, wait a second, before you read the rest of this. Did you know that this is just an excerpt from the complete newsletter that is available here? Sent out once a week, original viewpoints, insights and interesting things to read.— If you think about it, we’ve gone from a world where you had to tinker with RAM, hello world scripts, and endless if-else-end loops to…well, now you can tell a computer, Make me something cool, and it does—without knowing a line of code. That’s new. Really new. For hotels, this means both opportunity and some risk. AI raises big questions around privacy and security, especially for an industry built on trust. But I don’t think this genie is going back into the bottle. Any tech that doesn’t understand context, typos, or guest needs will quickly feel outdated—frustrating both teams and guests. So, what’s actually going to change in 2025 thanks to AI? Here’s what I think:

  • Content Creation on Turbo Mode: Marketing teams can crank out more content—faster. No excuses for stale Instagram feeds and outdated room descriptions anymore.
  • Hotels Will Have Their Own GPTs: Imagine this—upload all your PDFs, price lists, event schedules, and local tips into an AI chatbot. Share the link with guests so they can ask for answers instead of calling reception to find out when the pool closes.
  • Upselling Without the Pushiness: Guests will ask the hotel’s AI for recommendations—spa packages, late checkouts, dinner reservations—making upselling feel natural, not spammy.
  • Automated Review Replies: Responding to reviews becomes a breeze, …AI-generated reviews might start popping up too.
  • Communication Supercharged: AI handling guest messages, emails, and texts will go from “nice-to-have” to the norm. Guests will expect replies in minutes, not hours—and it will drive more direct revenue.
  • Meetings and Events Will Get Smarter: AI will help sales teams respond to RFPs faster, suggest multiple tailored options, and close deals without the back-and-forth.
  • Ending Repetitive Tasks: Many small, annoying workflows will get automated. They already are, but AI will expand what’s possible here, saving teams time on boring things that are slightly too unique to code, but too repetitive to be human tasks.

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The Hotel Yearbook 2025 - Annual Edition

The global hospitality industry stands at a pivotal moment of transformation. Rapidly evolving guest expectations, new operating models, the accelerating pace of technological change, and heightened competition are reshaping the way hotels operate and engage with their diverse stakeholders. Owners, brands, and managers increasingly recognize the need for forward-thinking strategies that deliver memorable guest experiences, drive bottom-line results, and strengthen long-term competitiveness. The Hotel Yearbook Annual Edition 2025 explores the key areas where the industry is innovating, highlighting success stories, best practices, and emerging trends that offer a path forward. By presenting insights from leading experts, we aim to provide hoteliers and stakeholders with a holistic understanding of the forces shaping hospitality today—and actionable ideas for thriving in the year ahead.
www.hotelyearbook.com/edition/2025.html