Expedia is turning up the heat in a battle with Travelocity, Orbitz and other online travel sellers with what it says is the industry's first comprehensive price guarantee offer. If a customer finds a lower price online for the same travel service — a flight, hotel stay, car rental, vacation package, cruise or destination activity or service — within 24 hours of booking via Expedia.com, the No. 1 online travel seller will refund the difference and give a $50 coupon for future travel.

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