Richard Baker, CEO of Premium Knowledge Group and Founder of The Luxury Marketing Council of Texas, shares insights from his forthcoming book, “The Future of Luxury: The Peacock and the Prius", with Luxury Society members. “Life style” is the result of a pattern of decisions made regarding how to spend, invest, give away or save time, money, attention and other scarce resources, which reflects a basic set of values. It is the organizing principle for the accumulation and signaling of social capital, i.e. wealth.

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