Some might consider it ironic that there's been a lot of talk about the possibility of Expedia Group shedding assets, but Tripadvisor is the one actively trying to sell its vacation rental businesses. There has been speculation for some time that Tripadvisor would make such a move — and now it's actually happening.
Tripadvisor is actively trying to sell its collection of five vacation rental brands, Skift has learned. The move comes as it focuses more on its experiences, dining, hotels, and media businesses. Rentals account for a single-digit fraction of Tripadvisor's total revenue.
Tripadvisor hired bankers, was circulating a prospectus, and conducting calls with potential buyers as of a month or so ago, according to multiple sources.