Case Study

B&B HOTELS Germany increased direct revenue by 50% with Cendyn DMP

In 2024, B&B HOTELS Germany aimed to strengthen its online presence and visibility by leveraging the Cendyn Digital Marketing Platform.Additionally, they were committed to increasing direct bookings, reducing reliance on third-party platforms to dri...

Cendyn™
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Franchise
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Property Technology
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Boutique & Lifestyle
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Digital Marketing
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B&B HOTELS Germany increased direct revenue by 50% with Cendyn DMP 9 April 2025Cendyn™Franchise
B&B HOTELS Germany increased direct revenue by 50% with Cendyn DMP
Adagio accelerates its franchise development, demonstrating the strength of its model and consolidating his position of leader in aparthotels
Press Release

Adagio accelerates its franchise development, demonstrating the strength of its model and consolidating his position of leader in aparthotels

In addition to its development model based on direct leasing or management contract, Adagio is strengthening its growth through the franchise segment with the openings of the Adagio Access Rouen Center Cathédrale, the Adagio Access Porte de Camargue...

Accor
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Aparthotels Adagio
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Franchise
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Extended Stay
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Lodging Industry
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Adagio accelerates its franchise development, demonstrating the strength of its model and consolidating his position of leader in aparthotels10 June 2024AccorFranchise
Adagio accelerates its franchise development, demonstrating the strength of its model and consolidating his position of leader in aparthotels
IHG and NOVUM sign agreement that doubles IHG’s hotel presence in Germany
Press Release

IHG and NOVUM sign agreement that doubles IHG’s hotel presence in Germany

IHG Hotels & Resorts (IHG) and NOVUM Hospitality announce a long-term agreement that will double IHG’s presence in Germany to more than 200 hotels in almost 100 cities through an exciting Holiday Inn – the niu brand collaboration and European debuts...

IHG Hotels & Resorts
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Holiday Inn
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Candlewood Suites
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the niu
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Garner™
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Franchise
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Management Companies
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Partnerships, Mergers & Acquisitions
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IHG and NOVUM sign agreement that doubles IHG’s hotel presence in Germany15 April 2024IHGFranchise
IHG and NOVUM sign agreement that doubles IHG’s hotel presence in Germany
Wyndham Hotels & Resorts Surpasses 100 Open Hotels in Türkiye
Press Release

Wyndham Hotels & Resorts Surpasses 100 Open Hotels in Türkiye

Wyndham Hotels & Resorts, the world’s largest hotel franchising company with approximately 9,100 hotels spanning more than 95 countries, is further strengthening its position in Türkiye reaching approximately 105 open and operating hotels and a deve...

Wyndham Hotels & Resorts
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Wyndham
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Ramada by Wyndham
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Days Inn
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Ramada Encore
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Trademark Hotel Collection
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Franchise
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Hotel Openings
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Partnerships, Mergers & Acquisitions
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Wyndham Hotels & Resorts Surpasses 100 Open Hotels in Türkiye 8 September 2023WyndhamFranchise
Wyndham Hotels & Resorts Surpasses 100 Open Hotels in Türkiye
Choice Hotels EMEA Signs Strategic Partnership Agreement With Borealis Hotel Group
Press Release

Choice Hotels EMEA Signs Strategic Partnership Agreement With Borealis Hotel Group

Choice Hotels EMEA, the 100% franchise focused hotel company and Borealis Hotel Group (“Borealis”), a European hospitality company, have signed a strategic partnership agreement to expand their European portfolios. Through this agreement, Borealis w...

Choice Hotels EMEA
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Franchise
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Management Companies
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Partnerships, Mergers & Acquisitions
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Choice Hotels EMEA Signs Strategic Partnership Agreement With Borealis Hotel Group16 May 2023Choice Hotels EMEAFranchise
Choice Hotels EMEA Signs Strategic Partnership Agreement With Borealis Hotel Group
Choice Hotels EMEA Refreshes Ascend Hotel Collection Brand to Create ‘Haven of Hygge’ in EMEA
Press Release

Choice Hotels EMEA Refreshes Ascend Hotel Collection Brand to Create ‘Haven of Hygge’ in EMEA

Building on its 15-year history of collection hotels globally, Choice Hotels EMEA has commenced a refresh of its Ascend Hotel Collection portfolio across the region which currently comprises a network of more than 70 unique, independent boutique hot...

Choice Hotels EMEA
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Ascend Hotel Collection
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Franchise
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Brand Marketing
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Choice Hotels EMEA Refreshes Ascend Hotel Collection Brand to Create ‘Haven of Hygge’ in EMEA29 March 2023Choice Hotels EMEAFranchise
Choice Hotels EMEA Refreshes Ascend Hotel Collection Brand to Create ‘Haven of Hygge’ in EMEA