Small Hotels, Big Stakes: Why Europe’s Tourism Future Depends on SMEs

Europe remains the world’s top travel destination, attracting millions of visitors each year to its cultural landmarks, diverse regions, and natural beauty. The continent’s diversity also drives strong intra-European travel, reinforcing a shared sen...

Peter Lochbihler

Global Director Public Affairs, Booking.com

Booking.com

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Travel Technology

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Online Travel Agencies (OTA)

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Market Segments

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Opinion

Travel affordability matters: how Booking.com helps consumers save and make informed choices

What does it take for a family to afford a week away? Today, Eurostat estimates that for more than one in four Europeans the answer is that they can’t. Rising prices and tighter household budgets mean that millions are being priced out of the chance...

Peter Lochbihler

Global Director Public Affairs, Booking.com

Booking.com

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Travel Technology

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Online Travel Agencies (OTA)

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National & International Policy

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Opinion

Hoteliers’ POV - Marketing and revenue resilience on changing waters

The travel and tourism sector is predicted to grow 5.8% every year until 2032 (World Travel & Tourism Council). This should bode well for hotels.

Ryan Haynes

Director/Lead Consultant at Haynes MarComs Ltd

Haynes MarComs Ltd

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Sales & Marketing

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Lodging Industry

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Chatbots, Robotics & AI

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Opinion

Milan Hotel Market Spotlight YE JUL 2025

The sample of branded full-service hotels* in Milan recorded a slight increase in profit during the 12 months ending in July 2025, compared to the same period last year. GOP per Available Room (GOP PAR) rose by 0.9%, driven by a 0.2% increase in rev...

Davide Barbaro

Senior Consultant, Hospitality, ITA

Cushman & Wakefield

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Lodging Industry

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Markets & Performance

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Opinion

Hotel Market Beat 2025 H1 - Germany

The German hotel investment market showed a remarkable increase in transaction volume in H1 2025 compared to H1 2024, nearly reaching the total annual volume of 2024. However, the market is still considerably behind the pre-COVID levels.

Christine Mayer

Head of Valuation, Germany

Cushman & Wakefield

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Lodging Industry

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Real Estate & Investment

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Opinion

Hotel Market Beat 2025 H1 - Spain

The hotel investment market in Spain showed remarkable momentum and consolidation during the first half of 2025. With a total investment volume of €2.1 billion, the sector not only recovered to pre-pandemic levels but also recorded the third-highest...

Albert Grau

Partner Co-Head of Hospitality Spain

Cushman & Wakefield

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Lodging Industry

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Real Estate & Investment

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Markets & Performance

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Opinion

Hotel Market Beat 2025 H1 - Italy

The Italian hotel investment market delivered a strong H1 2025, with transactions reaching nearly €1.7 billion, up 102% YoY. Rome and Venice led the activity, generating over €780 million (47% of the national volume), confirming their strategic appe...

Davide Barbaro

Senior Consultant, Hospitality, ITA

Cushman & Wakefield

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Lodging Industry

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Real Estate & Investment

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Markets & Performance

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Opinion

Hotel Market Beat 2025 H1 - UK

The UK hotel investment market witnessed a marked decline in transaction volumes during H1 2025, largely attributable to a subdued level of portfolio transactions compared to 2024. Although most UK markets saw a contraction in transaction activity, ...

Anastasia Cooper

Consultant - Capital Markets

Cushman & Wakefield

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Lodging Industry

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Real Estate & Investment

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Opinion

Budapest Hotel Market Spotlight YE June 2025

The sample of branded full-service hotels in Budapest recorded a large increase in profit during the 12-month period ending in May 2025. The GOP per available room (GOP PAR) rose by 25.9% (YoY), driven by a 15.9% revenue increase and despite rising ...

Nicolas Horky

Head of Hotel Transactions, CEE & SEE

Cushman & Wakefield

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Lodging Industry

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Markets & Performance

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Opinion

EU’s code of conduct for online ratings endorsed by Booking.com

At Booking.com, we welcome the launch of the Code of Conduct for Online Ratings and Reviews for Tourism Accommodation, presented by Commissioner for Sustainable Transport and Tourism, Apostolos Tzitzikostas.

Peter Lochbihler

Global Director Public Affairs, Booking.com

Booking.com

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Reputation Management

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Online Travel Agencies (OTA)

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National & International Policy

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