Opinion

Hoteliers’ POV - Marketing and revenue resilience on changing waters

The travel and tourism sector is predicted to grow 5.8% every year until 2032 (World Travel & Tourism Council). This should bode well for hotels.

Ryan Haynes
Ryan Haynes
Director/Lead Consultant at Haynes MarComs Ltd
Haynes MarComs Ltd
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Ryan Haynes
by Ryan Haynes
2 November 2025Haynes MarComs LtdLodging Industry
Haynes MarComs Ltd
Opinion

Milan Hotel Market Spotlight YE JUL 2025

The sample of branded full-service hotels* in Milan recorded a slight increase in profit during the 12 months ending in July 2025, compared to the same period last year. GOP per Available Room (GOP PAR) rose by 0.9%, driven by a 0.2% increase in rev...

Davide Barbaro
Davide Barbaro
Senior Consultant, Hospitality, ITA
Cushman & Wakefield
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Lodging Industry
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Davide Barbaro
by Davide Barbaro and Francesco Calia
24 October 2025Cushman & WakefieldLodging Industry
Cushman & Wakefield
Hotel Market Beat 2025 H1 - Germany
Opinion

Hotel Market Beat 2025 H1 - Germany

The German hotel investment market showed a remarkable increase in transaction volume in H1 2025 compared to H1 2024, nearly reaching the total annual volume of 2024. However, the market is still considerably behind the pre-COVID levels.

Christine Mayer
Christine Mayer
Head of Valuation, Germany
Cushman & Wakefield
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Lodging Industry
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Christine Mayer
by Christine Mayer and Christine Folz
29 September 2025Cushman & WakefieldLodging Industry
Hotel Market Beat 2025 H1 - Germany
Hotel Market Beat 2025 H1 - Spain
Opinion

Hotel Market Beat 2025 H1 - Spain

The hotel investment market in Spain showed remarkable momentum and consolidation during the first half of 2025. With a total investment volume of €2.1 billion, the sector not only recovered to pre-pandemic levels but also recorded the third-highest...

Albert Grau
Albert Grau
Partner Co-Head of Hospitality Spain
Cushman & Wakefield
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Lodging Industry
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Albert Grau
by Albert Grau and Bruno Hallé
29 September 2025Cushman & WakefieldLodging Industry
Hotel Market Beat 2025 H1 - Spain
Hotel Market Beat 2025 H1 - Italy
Opinion

Hotel Market Beat 2025 H1 - Italy

The Italian hotel investment market delivered a strong H1 2025, with transactions reaching nearly €1.7 billion, up 102% YoY. Rome and Venice led the activity, generating over €780 million (47% of the national volume), confirming their strategic appe...

Davide Barbaro
Davide Barbaro
Senior Consultant, Hospitality, ITA
Cushman & Wakefield
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Lodging Industry
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Real Estate & Investment
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Markets & Performance
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Davide Barbaro
by Davide Barbaro and Francesco Calia
29 September 2025Cushman & WakefieldLodging Industry
Hotel Market Beat 2025 H1 - Italy
Hotel Market Beat 2025 H1 - UK
Opinion

Hotel Market Beat 2025 H1 - UK

The UK hotel investment market witnessed a marked decline in transaction volumes during H1 2025, largely attributable to a subdued level of portfolio transactions compared to 2024. Although most UK markets saw a contraction in transaction activity, ...

Anastasia Cooper
Anastasia Cooper
Consultant - Capital Markets
Cushman & Wakefield
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Lodging Industry
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Anastasia Cooper
by Anastasia Cooper and Francesca Madden
24 September 2025Cushman & WakefieldLodging Industry
Hotel Market Beat 2025 H1 - UK
Budapest Hotel Market Spotlight YE June 2025
Opinion

Budapest Hotel Market Spotlight YE June 2025

The sample of branded full-service hotels in Budapest recorded a large increase in profit during the 12-month period ending in May 2025. The GOP per available room (GOP PAR) rose by 25.9% (YoY), driven by a 15.9% revenue increase and despite rising ...

Nicolas Horky
Nicolas Horky
Head of Hotel Transactions, CEE & SEE
Cushman & Wakefield
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Nicolas Horky
by Nicolas Horky and Alina Cazachevici
15 September 2025Cushman & WakefieldLodging Industry
Budapest Hotel Market Spotlight YE June 2025
EU’s code of conduct for online ratings endorsed by Booking.com
Opinion

EU’s code of conduct for online ratings endorsed by Booking.com

At Booking.com, we welcome the launch of the Code of Conduct for Online Ratings and Reviews for Tourism Accommodation, presented by Commissioner for Sustainable Transport and Tourism, Apostolos Tzitzikostas.

Peter Lochbihler
Peter Lochbihler
Global Director Public Affairs, Booking.com
Booking.com
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Reputation Management
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Online Travel Agencies (OTA)
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National & International Policy
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Peter Lochbihler
by Peter Lochbihler
15 September 2025Booking.comLodging Industry
EU’s code of conduct for online ratings endorsed by Booking.com
Barcelona Hotel Market Spotlight YE May 2025
Opinion

Barcelona Hotel Market Spotlight YE May 2025

The sample of branded full-service hotels in Barcelona recorded an increase in profit during the 12-month period ending in May 2025. The GOP per available room (GOP PAR) rose by 8.6%, driven by a 5.6% revenue increase and despite rising expenses (+3...

Albert Grau
Albert Grau
Partner Co-Head of Hospitality Spain
Cushman & Wakefield
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Lodging Industry
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Markets & Performance
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Albert Grau
by Albert Grau and Bruno Hallé
12 September 2025Cushman & WakefieldLodging Industry
Barcelona Hotel Market Spotlight YE May 2025
Edinburgh Hotel Market Spotlight YE May 2025
Opinion

Edinburgh Hotel Market Spotlight YE May 2025

The sample of branded full-service hotels in Edinburgh recorded a healthy increase in profit during the 12-month period ending in May 2025, relative to the same time last year. GOP per available room (GOP PAR) rose by 5.9%, driven by a 3.6% revenue ...

Ed Fitch
Ed Fitch
Head of Hospitality, UK&I
Cushman & Wakefield
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Ed Fitch
by Ed Fitch and Carl Ridgley
11 September 2025Cushman & WakefieldLodging Industry
Edinburgh Hotel Market Spotlight YE May 2025