Europe’s underappreciated superpower
Opinion

Europe’s underappreciated superpower

While Europe’s policymakers and opinion leaders obsess over semiconductors and clean tech, another economic engine is humming along with far less fanfare – and far greater local impact. In its forecast for the five-year period from 2024 to 2029, Oxf...

Peter Lochbihler
Peter Lochbihler
Global Director Public Affairs, Booking.com
Booking.com
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Peter Lochbihler
by Peter Lochbihler
18 September 2025Booking.comOnline Travel Agencies (OTA)
Europe’s underappreciated superpower
EU’s code of conduct for online ratings endorsed by Booking.com
Opinion

EU’s code of conduct for online ratings endorsed by Booking.com

At Booking.com, we welcome the launch of the Code of Conduct for Online Ratings and Reviews for Tourism Accommodation, presented by Commissioner for Sustainable Transport and Tourism, Apostolos Tzitzikostas.

Peter Lochbihler
Peter Lochbihler
Global Director Public Affairs, Booking.com
Booking.com
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Peter Lochbihler
by Peter Lochbihler
15 September 2025Booking.comOnline Travel Agencies (OTA)
EU’s code of conduct for online ratings endorsed by Booking.com
Europe’s Competitive Core: Empowering Small and Large Businesses Alike
Opinion

Europe’s Competitive Core: Empowering Small and Large Businesses Alike

The word competitiveness is emerging as a theme for the new European Commission, a guiding principle for economic development, and an alarm bell to spur political leaders across Europe’s capitals to action. It is right, and the report by Mario Dragh...

Peter Lochbihler
Peter Lochbihler
Global Director Public Affairs, Booking.com
Booking.com
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Peter Lochbihler
by Peter Lochbihler
11 November 2024Booking.comOnline Travel Agencies (OTA)
Europe’s Competitive Core: Empowering Small and Large Businesses Alike
SMEs in the driver’s seat: empowering Europe’s travel economy
Opinion

SMEs in the driver’s seat: empowering Europe’s travel economy

The travel industry is an essential pillar of the EU’s economy – accounting for roughly 10% of GDP and a similar share of employment. In many aspects, our sector doesn’t get the attention it deserves from policymakers, yet it is a key driver of EU c...

Inge Janssen
Inge Janssen
Director Public Affairs, EMEA
Booking.com
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Inge Janssen
by Inge Janssen
24 September 2024Booking.comOnline Travel Agencies (OTA)
SMEs in the driver’s seat: empowering Europe’s travel economy
Hotels in Europe balance digital platforms and direct bookings for success
Opinion

Hotels in Europe balance digital platforms and direct bookings for success

In many sectors, the digital transformation has sparked concerns about market concentration, favoring larger players over smaller businesses. Yet, the European hotel industry defies this trend, as evidenced by the latest findings from Hotrec, the um...

Peter Lochbihler
Peter Lochbihler
Global Director Public Affairs, Booking.com
Booking.com
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Peter Lochbihler
by Peter Lochbihler
16 September 2024Booking.comOnline Travel Agencies (OTA)
Hotels in Europe balance digital platforms and direct bookings for success
The European travel accommodation sector transformed. What’s next?
Opinion

The European travel accommodation sector transformed. What’s next?

Travel is a force for good in the world, and it is also a powerful economic engine. Before the pandemic, WTTC calculated that the tourism sector was responsible for 1 in 5 new jobs and accounted for roughly 10% of global GDP and an equal share of em...

Inge Janssen
Inge Janssen
Director Public Affairs, EMEA
Booking.com
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Information Technology
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Inge Janssen
by Inge Janssen
8 November 2023Booking.comOnline Travel Agencies (OTA)
The European travel accommodation sector transformed. What’s next?
European Accommodation Barometer: Tracking the Rebound of Travel Sector
Opinion

European Accommodation Barometer: Tracking the Rebound of Travel Sector

Despite the threat of inflation and a cost-of-living crisis in many countries worldwide, the results of the Fall 2023 European Accommodation Barometer further bolsters optimism among hoteliers across the continent. As a whole, the summer of 2023 has...

Ben Schroeter
Ben Schroeter
Director of Strategic Engagement at Booking.com
Booking.com
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Ben Schroeter
by Ben Schroeter
24 October 2023Booking.comOnline Travel Agencies (OTA)
European Accommodation Barometer: Tracking the Rebound of Travel Sector
Amsterdam-Based Booking.com Delivers €3.6 Billion Net Contribution to Dutch Economy
Opinion

Amsterdam-Based Booking.com Delivers €3.6 Billion Net Contribution to Dutch Economy

Booking.com creates a large positive impact in the Netherlands. This is the finding of a new study by consultancy KPMG based on its True Value methodology. This research project provides a holistic assessment of Booking.com’s economic, social and en...

Inge Janssen
Inge Janssen
Director Public Affairs, EMEA
Booking.com
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Inge Janssen
by Inge Janssen
4 July 2023Booking.comOnline Travel Agencies (OTA)
Amsterdam-Based Booking.com Delivers €3.6 Billion Net Contribution to Dutch Economy
Opinion

Enabling innovation and investment in sustainable tourism: the role of EU’s environmental labels

Europe is setting the pace in the transition towards a more sustainable, carbon-neutral future. And our travel and tourism sector is second to none. These twin advantages uniquely position the continent to become a global leader in sustainable touri...

Inge Janssen
Inge Janssen
Director Public Affairs, EMEA
Booking.com
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Environment & Sustainability
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Inge Janssen
by Inge Janssen
24 April 2023Booking.comOnline Travel Agencies (OTA)
Booking.com
Accommodation barometer 2022: what keeps hoteliers up at night?
Opinion

Accommodation barometer 2022: what keeps hoteliers up at night?

Tourists are back on the move in Europe. After struggling to stay afloat throughout the COVID-19 pandemic, the European tourism industry is finally in recovery mode, with many local accommodation providers enjoying a more prosperous 2022 than previo...

Ben Schroeter
Ben Schroeter
Director of Strategic Engagement at Booking.com
Booking.com
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Online Travel Agencies (OTA)
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Lodging Industry
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Ben Schroeter
by Ben Schroeter
20 January 2023Booking.comOnline Travel Agencies (OTA)
Accommodation barometer 2022: what keeps hoteliers up at night?