Markets & Performance

The Continued Rise of Upstate South Carolina’s Hospitality Sector

While Greenville’s lodging sector has traditionally focused on business travelers, it has evolved in recent years to embrace a wider variety of demand. Given the strong presence of major companies in the automotive manufacturing, advanced materials,...

Janet L. Snyder

Janet L. Snyder

Senior Vice President and Director at HVS Asheville

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Markets & Performance

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Supply Construction

HVS

Demand-Driven Growth: Huntsville Hotel Market’s Meteoric Rise

The economic and hotel demand landscape of Huntsville has been undergoing an expansion over the last several years. With several large-scale projects underway in this already well-established market home to a multitude of major demand generators, Hu...

Marc Greeley

Director, HVS Nashville

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Markets & Performance

HVS

Denver Hotel Market Outlook: Signs of Stabilization and Rate Recovery by 2026

After an early post-pandemic rebound, Denver’s hotel market lost momentum in late 2023. Occupancy growth stalled in October 2023 as the leisure surge faded and corporate travel recovery plateaued, followed by limited rate growth through much of 2024...

Katy Black

Senior Vice President at HVS Denver

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Markets & Performance

HVS

San Francisco’s Hotel Investment Outlook Brightens

The San Francisco lodging market has been experiencing a major rebound in performance, with RevPAR up 8.9% as of year-to-date August. This improvement has been driven by a strong convention calendar, major employers implementing return-to-office man...

John Berean

Senior Vice President, San Francisco

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Markets & Performance

HVS

Correctional Crisis Spurs Hotel Boom in Upstate New York

On February 17, 2025, thousands of corrections officers at more than 25 prisons across Upstate New York went on strike over staffing shortages, poor working conditions, and the implementation of the HALT Act, which limits the use of solitary confine...

Cole Masler

Project Manager, New York

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Markets & Performance

HVS

FIFA World Cup 2026 hospitality update: Minimum stays delay bookings, as U.S. room pricing trails co-hosts

The FIFA World Cup 2026 will be the largest ever, spanning three countries, 16 host cities and 48 teams competing in 72 group-stage matches across North America.

Jonathan Gough

Content Team Lead at Lighthouse

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Revenue Management

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Markets & Performance

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Lighthouse

How hotels should respond to changing traveler preferences of North-American travelers to protect efficiency and profitability

How hotels should respond to changing traveler preferences of North-American travelers to protect efficiency and profitability

Economic uncertainty, changed lifestyles, and shifts in traveler preferences are transforming the way people travel. Luckily, independent hoteliers are in the perfect position to quickly adapt to these new behaviors and still thrive.

Femke Nollet

Content Specialist at Lighthouse

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Lodging Industry

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Markets & Performance

How hotels should respond to changing traveler preferences of North-American travelers to protect efficiency and profitability

Is Trump Torpedoing His Own Hospitality Sector?

Is Trump Torpedoing His Own Hospitality Sector?

That the persona of Donald Trump stirs strong emotions is clear. The same can be said about his policies. In particular his trade policy is seen by many non-Americans as an attack on long-standing friendships. The way Trump forces countries into (tr...

Alexander Sassen

Alexander Sassen

Lecturer Finance & ESG, Hotelschool The Hague

Hotelschool The Hague

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Markets & Performance

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National & International Policy

Is Trump Torpedoing His Own Hospitality Sector?

Tourism in the Last Frontier: Alaska’s New Boom

Alaska has embraced its identity as “The Last Frontier” and experienced significant growth in eco-tourism, fueled by rising cruise traffic and interest in outdoor recreation, helping to offset the state’s declining oil industry. Despite challenges w...

Kasia M. Russell

Kasia M. Russell

Managing Director and Senior Partner with the HVS Portland office

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Markets & Performance

HVS

Downtown Indianapolis Hotel Market: Demand Drivers and Development Opportunities

The hotel demand landscape of Downtown Indianapolis is evolving rapidly, driven by major developments, a packed events calendar, and growing business activity downtown. With several large-scale development projects underway in a variety of sectors, ...

Nico Cooper

Consulting and Valuation Senior Associate at the HVS Chicago

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Markets & Performance

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Supply Construction

HVS