Markets & Performance

Three Things to Watch for Los Angeles Hospitality in 2026

Los Angeles occupancy remains below pre pandemic levels due to entertainment strikes, soft leisure demand, weak international travel, and 2025 wildfire disruptions. However, the region’s diverse economy positions it for recovery, aided by the 2026 F...

Kirsten Z. Smiley

Kirsten Z. Smiley

Senior Vice President, Southern California Region Director, HVS Los Angeles

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Markets & Performance

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Market Segments

HVS

Houston Hotel Submarket Performance: Nominal Gains and Real-Dollar Context

Greater Houston’s lodging market is stabilizing, with distinct performance differences across submarkets. While 2024 posted strong results lifted by major events and weather-related displacement, inflation-adjusted levels show that real-dollar gains...

Bunmi Oyinloye

Senior Vice President, Leader - Houston Office, Houston

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Markets & Performance

HVS

Call of the Mountains: Hotel Investment in the Blue Ridge Mountains

In the past year, a surge of hotel consulting work in the Blue Ridge Mountains of southwestern North Carolina and northwestern Georgia has called attention to this market’s growth. The concentration of investment and development in this region indic...

Courtney Vris

Senior Project Manager and Leader HVS Atlanta office

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Markets & Performance

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Market Segments

HVS

The Continued Rise of Upstate South Carolina’s Hospitality Sector

While Greenville’s lodging sector has traditionally focused on business travelers, it has evolved in recent years to embrace a wider variety of demand. Given the strong presence of major companies in the automotive manufacturing, advanced materials,...

Janet L. Snyder

Janet L. Snyder

Senior Vice President and Director at HVS Asheville

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Markets & Performance

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Supply Construction

HVS

Demand-Driven Growth: Huntsville Hotel Market’s Meteoric Rise

The economic and hotel demand landscape of Huntsville has been undergoing an expansion over the last several years. With several large-scale projects underway in this already well-established market home to a multitude of major demand generators, Hu...

Marc Greeley

Director, HVS Nashville

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Markets & Performance

HVS

Denver Hotel Market Outlook: Signs of Stabilization and Rate Recovery by 2026

After an early post-pandemic rebound, Denver’s hotel market lost momentum in late 2023. Occupancy growth stalled in October 2023 as the leisure surge faded and corporate travel recovery plateaued, followed by limited rate growth through much of 2024...

Katy Black

Senior Vice President at HVS Denver

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Markets & Performance

HVS

San Francisco’s Hotel Investment Outlook Brightens

The San Francisco lodging market has been experiencing a major rebound in performance, with RevPAR up 8.9% as of year-to-date August. This improvement has been driven by a strong convention calendar, major employers implementing return-to-office man...

John Berean

Senior Vice President, San Francisco

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Markets & Performance

HVS

Correctional Crisis Spurs Hotel Boom in Upstate New York

On February 17, 2025, thousands of corrections officers at more than 25 prisons across Upstate New York went on strike over staffing shortages, poor working conditions, and the implementation of the HALT Act, which limits the use of solitary confine...

Cole Masler

Project Manager, New York

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Markets & Performance

HVS

FIFA World Cup 2026 hospitality update: Minimum stays delay bookings, as U.S. room pricing trails co-hosts

The FIFA World Cup 2026 will be the largest ever, spanning three countries, 16 host cities and 48 teams competing in 72 group-stage matches across North America.

Jonathan Gough

Content Team Lead at Lighthouse

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Revenue Management

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Markets & Performance

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Lighthouse

How hotels should respond to changing traveler preferences of North-American travelers to protect efficiency and profitability

How hotels should respond to changing traveler preferences of North-American travelers to protect efficiency and profitability

Economic uncertainty, changed lifestyles, and shifts in traveler preferences are transforming the way people travel. Luckily, independent hoteliers are in the perfect position to quickly adapt to these new behaviors and still thrive.

Femke Nollet

Content Specialist at Lighthouse

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Lodging Industry

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Markets & Performance

How hotels should respond to changing traveler preferences of North-American travelers to protect efficiency and profitability