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Reputation Management

Opinion

Guest Reviews and Feedback: The Path to Increased Revenue

Today the guest journey largely occurs online, from research, inquiry, booking, and even the check-in and check-out experience can occur digitally. With so much happening digitally, hotels need to maximize their customer channels as much as possible...

Nick Reid
Nick Reid
Revenue Operations Lead
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Customer Alliance
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Revenue Management
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Nick Reid
by Nick Reid
16 April 2025Customer AllianceReputation Management
Customer Alliance
Opinion

Measuring CSAT: Why it matters and how to manage and improve it

In the hospitality industry, KPIs and metrics play a crucial role in evaluating and improving business performance. Metrics like occupancy rates, Online review scores, ADR (Average Daily Rate), and RevPAR (Revenue per Available Room) are essential f...

Björn Östberg
Björn Östberg
CPO & Managing Director
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Customer Alliance
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Finance
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Reputation Management
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Björn Östberg
by Björn Östberg
9 April 2025Customer AllianceReputation Management
Customer Alliance
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