Opinion

AI Users Need Agency, Not Agentic

For the past few years, the conversation around artificial intelligence in hospitality has been dominated by a single question: Will AI replace the people who run our hotels, inns, and operations? It is an understandable concern. The industry is gra...

Chris McPherson
Chris McPherson
Co-Founder and CTO
TakeUp
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Property Technology
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Revenue Management
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Big Data
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Chatbots, Robotics & AI
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Chris McPherson
by Chris McPherson
2 December 2025TakeUpRevenue Management
TakeUp
Opinion

FIFA World Cup 2026 hospitality update: Minimum stays delay bookings, as U.S. room pricing trails co-hosts

The FIFA World Cup 2026 will be the largest ever, spanning three countries, 16 host cities and 48 teams competing in 72 group-stage matches across North America.

Jonathan Gough
Jonathan Gough
Content Team Lead at Lighthouse
Lighthouse
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Revenue Management
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Markets & Performance
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Sports Tourism
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Jonathan Gough
by Jonathan Gough
28 October 2025LighthouseRevenue Management
Lighthouse
Opinion

The Lesson Behind Delta’s AI Pricing Drama: Transparent, Not Personalized

As AI continues to redefine the boundaries of business optimization, a growing debate has emerged around the ethics of AI-driven pricing. The recent controversy surrounding Delta Airlines’ CEO and the suggestion of “personalized pricing” has rightly...

Chris McPherson
Chris McPherson
Co-Founder and CTO
TakeUp
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Revenue Management
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Innovation
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Big Data
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Chatbots, Robotics & AI
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Chris McPherson
by Chris McPherson
5 August 2025TakeUpRevenue Management
TakeUp
Opinion

Navigating Uncertainty: Profit Matters in the US Hotel Market

If there’s one word that defines the current U.S. hotel landscape, it’s uncertainty. As we move into 2025, hoteliers across the country are facing a slew of critical questions: How resilient is demand? Are rising costs here to stay? And most importa...

Laura Resco
Laura Resco
Sales Account Coordinator at HotStats Limited
HotStats Limited
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Finance
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Revenue Management
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Markets & Performance
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Laura Resco
by Laura Resco
17 April 2025HotStats LimitedRevenue Management
HotStats Limited
Opinion

Guest Reviews and Feedback: The Path to Increased Revenue

Today the guest journey largely occurs online, from research, inquiry, booking, and even the check-in and check-out experience can occur digitally. With so much happening digitally, hotels need to maximize their customer channels as much as possible...

Nick Reid
Nick Reid
Revenue Operations Lead
Customer Alliance
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Revenue Management
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Reputation Management
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Nick Reid
by Nick Reid
16 April 2025Customer AllianceRevenue Management
Customer Alliance
Why the Voice Channel Matters More Than Ever in Hospitality
Opinion

Why the Voice Channel Matters More Than Ever in Hospitality

With digital bookings and online travel agencies (OTAs) taking center stage in the age of digital transformation, it can be easy for hoteliers to underestimate the revenue potential of the voice channel in hospitality. But new data from Revinate’s 2...

Karen Stephens
Karen Stephens
Chief Marketing Officer, Revinate
Revinate, Inc.
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Sales & Marketing
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Revenue Management
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Lodging Industry
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Guest Experience
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Karen Stephens
by Karen Stephens
8 April 2025Revinate, Inc.Revenue Management
Why the Voice Channel Matters More Than Ever in Hospitality
Opinion

Get More Revenue by Optimizing Your Prices – Your Lead Domino

Price optimization and sensitivity analysis are essential tools for refining your pricing strategy to maximize revenue. By understanding how price adjustments influence customer demand, you can pinpoint the ideal price that strikes the right balance...

Mansi Joshi
Mansi Joshi
Lead Consultant, Strategist - Hotel Hospitality, CHC
Compass Hotel Consulting LLC
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Property Technology
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Revenue Management
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Mansi Joshi
by Mansi Joshi
2 December 2024Compass Hotel Consulting LLCRevenue Management
Compass Hotel Consulting LLC
Opinion

Striking the Right Balance: Navigating Technological Investments in Casino Resorts

In the bustling world of casino resorts, where guests seek a harmonious blend of excitement, relaxation, and indulgence, technology plays a pivotal role in shaping the guest experience. With a myriad of amenities ranging from luxurious hotel stays a...

Ryan Carrier
Ryan Carrier
Area Vice President, Gaming Sales
Agilysys
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Property Technology
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Revenue Management
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Casinos-Gaming
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Guest Experience
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Ryan Carrier
by Ryan Carrier
6 November 2024AgilysysRevenue Management
Agilysys, Inc.