Chatbots, Robotics & AI

New Data Shows How Travelers Are Using AI to Plan and Book Trips, And It’s Not What You Think

The travel industry has spent years trading opinions about what AI will do to planning and booking. No more hypotheticals. New research by TakeUp, The Rise of AI Planned Travel in 2026, based on a survey of 300 US leisure travelers, shows the shift ...

Bobby Marhamat

CEO at TakeUp

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Sales & Marketing

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Search Marketing

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Chatbots, Robotics & AI

TakeUp

AI Users Need Agency, Not Agentic

For the past few years, the conversation around artificial intelligence in hospitality has been dominated by a single question: Will AI replace the people who run our hotels, inns, and operations? It is an understandable concern. The industry is gra...

Chris McPherson

Chris McPherson

Co-Founder and CTO

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Property Technology

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Revenue Management

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Chatbots, Robotics & AI

TakeUp

Email Is About to Become Your Most Important Customer Interface

Email Is About to Become Your Most Important Customer Interface

The hospitality industry has overlooked email and the inbox for too long. While hotels invest resources in websites and social media, email remains one of the most valuable yet underinvested in customer touchpoints. Not only the hotel’s own email ma...

Nick Slavin

CEO and Co-Founder at Curacity

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Email marketing

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Lodging Industry

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Chatbots, Robotics & AI

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Content Marketing

Email Is About to Become Your Most Important Customer Interface

AI Isn’t Making All Hotel Websites Obsolete – Just Most of Them

AI Isn’t Making All Hotel Websites Obsolete – Just Most of Them

Chain hotel websites are at risk. Tools like ChatGPT and Google Gemini can now summarize accommodation options instantly, bypassing brand.com sites in favor of fast, direct answers and eliminating the need for potential guests to click through a doz...

Nick Papa

Communications Lead

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Digital Marketing

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Chatbots, Robotics & AI

AI Isn’t Making All Hotel Websites Obsolete – Just Most of Them

The Lesson Behind Delta’s AI Pricing Drama: Transparent, Not Personalized

As AI continues to redefine the boundaries of business optimization, a growing debate has emerged around the ethics of AI-driven pricing. The recent controversy surrounding Delta Airlines’ CEO and the suggestion of “personalized pricing” has rightly...

Chris McPherson

Chris McPherson

Co-Founder and CTO

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Revenue Management

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Chatbots, Robotics & AI

TakeUp

The Internet is Quietly Adopting the Ad Tech Playbook — Without the Ads

The Internet is Quietly Adopting the Ad Tech Playbook — Without the Ads

As AI revolutionizes how people plan and book travel online, the algorithms determining which content surfaces in AI-generated summaries are beginning to mirror the dynamics of digital advertising. This shift, however, will lead to a future where ad...

Nick Slavin

CEO and Co-Founder at Curacity

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Search Marketing

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Chatbots, Robotics & AI

The Internet is Quietly Adopting the Ad Tech Playbook — Without the Ads

AI Gone Wild: Is the Meta Chatbot Crisis Is a Wake-Up Call Hotel and Travel Brands?

AI Gone Wild: Is the Meta Chatbot Crisis Is a Wake-Up Call Hotel and Travel Brands?

The Wall Street Journal recently discovered that Meta’s AI companions—those chatbots hanging out on Facebook, Instagram, and WhatsApp—have been engaging in some decidedly NOT family-friendly conversations with users who identified themselves as mino...

Ivana Johnston

Co-Founder and CEO, Puzzle Partner Ltd.

Puzzle Partner Ltd.

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Chatbots, Robotics & AI

AI Gone Wild: Is the Meta Chatbot Crisis Is a Wake-Up Call Hotel and Travel Brands?

Unlocking AI´s Potential with a Unified Hospitality Management Platform

AI has been more of a buzzword than a business-changing reality in the hospitality industry. This is largely due to the fragmented systems used to manage different core processes. Disconnected systems and their data silos prevent a holistic view of ...

David Lodge

Vice President Engineering

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Property Technology

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Chatbots, Robotics & AI

IBS Software

Unlocking Value for Hotel Wellness at Lotte New York Palace with a Robo-Massage

Unlocking Value for Hotel Wellness at Lotte New York Palace with a Robo-Massage

If you would have asked us a year ago whether or not a robotic massage would work at a hotel wellness center, our answer would have been, “Only rarely.” Our judgment didn’t completely rule out these automated treatment tables from the welltech conve...

Adam Mogelonsky

Adam Mogelonsky

Partner at Hotel Mogel Consulting Ltd.

Hotel Mogel Consulting Limited

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Wellness and well-being

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Chatbots, Robotics & AI

Unlocking Value for Hotel Wellness at Lotte New York Palace with a Robo-Massage

AI and Machine Learning for Sustainable Operations in the Hospitality Sector in the United States

Before the application of AI and ML in hospitality facilities, operations could only be controlled manually, utilizing control mechanisms and pre-set schedules, which only promoted wastage. Waste management has become less efficient due to challenge...

Shahinez Guetal

Shahinez Guetal

Area Front Office Manager at Marriott International

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Environment & Sustainability

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Chatbots, Robotics & AI

Marriott International, Inc.