Email Is About to Become Your Most Important Customer Interface
Opinion

Email Is About to Become Your Most Important Customer Interface

The hospitality industry has overlooked email and the inbox for too long. While hotels invest resources in websites and social media, email remains one of the most valuable yet underinvested in customer touchpoints. Not only the hotel’s own email ma...

Nick Slavin
Nick Slavin
CEO and Co-Founder at Curacity
Curacity
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Email marketing
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Lodging Industry
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Chatbots, Robotics & AI
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Nick Slavin
by Nick Slavin
2 October 2025CuracityContent Marketing
Email Is About to Become Your Most Important Customer Interface
6 Hotel Marketing Budget Fixes to Survive (and Thrive) This Budget Season
Opinion

6 Hotel Marketing Budget Fixes to Survive (and Thrive) This Budget Season

When Q4 hits, hotel marketers and sales teams everywhere brace themselves for what can only be described as the “Game of Thrones” of the hospitality world: Budget Season.

Cory Falter
Cory Falter
Partner at Lure Agency | President HSMAI San Diego | Host of the InnSync Show
Lure Agency
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Sales & Marketing
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Digital Marketing
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Guest Experience
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Cory Falter
by Cory Falter
30 September 2025Lure AgencyContent Marketing
6 Hotel Marketing Budget Fixes to Survive (and Thrive) This Budget Season
Trust Issues: Why Hotel Sales Teams Need an AI-Ready Makeover
Opinion

Trust Issues: Why Hotel Sales Teams Need an AI-Ready Makeover

You know what’s wild? For years, hotel sales folks have leaned hard on polished photos of empty ballrooms and panoramic lobby shots. And guess what? It’s not working anymore.

Susan Tucker
Susan Tucker
Partner & COO, The Lure Agency
Lure Agency
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Sales & Marketing
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Social Media
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Susan Tucker
by Susan Tucker
27 May 2025Lure AgencyContent Marketing
Trust Issues: Why Hotel Sales Teams Need an AI-Ready Makeover
Marketing’s Evolution: The Revenue-Generating Power of Community in the Connection Economy
Opinion

Marketing’s Evolution: The Revenue-Generating Power of Community in the Connection Economy

Why industry leaders are moving from the traditional marketing playbook in the new community era.

Ivana Johnston
Ivana Johnston
Co-Founder and CEO, Puzzle Partner Ltd.
Puzzle Partner Ltd.
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Sales & Marketing
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Ivana Johnston
by Ivana Johnston
2 April 2025Puzzle Partner Ltd.Content Marketing
Marketing’s Evolution: The Revenue-Generating Power of Community in the Connection Economy
6 Game-Changing Sales Strategies for Hotel Pros in 2025
Opinion

6 Game-Changing Sales Strategies for Hotel Pros in 2025

Ditch the cookie-cutter approach. It’s time to stand out, sell smart, and win big in the year ahead. As someone who lives and breathes the hospitality industry, I’ve seen firsthand how rapidly things are changing. From groundbreaking technologies to...

Cory Falter
Cory Falter
Partner at Lure Agency | President HSMAI San Diego | Host of the InnSync Show
Lure Agency
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Sales & Marketing
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Digital Marketing
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Brand Marketing
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Cory Falter
by Cory Falter
6 February 2025Lure AgencyContent Marketing
6 Game-Changing Sales Strategies for Hotel Pros in 2025
The Biggest Mistakes Hotels Make in Photo and Video Production
Opinion

The Biggest Mistakes Hotels Make in Photo and Video Production

When it comes to showcasing your hotel’s unique features and inviting potential guests to experience your property, nothing is more important than your imagery. Investing in high-quality visuals is an investment in your hotel’s success for several y...

Thomas McDermott
Thomas McDermott
Vice President of Corporate Marketing at Tambourine
Tambourine
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Sales & Marketing
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Thomas McDermott
by Thomas McDermott
24 July 2023TambourineContent Marketing
The Biggest Mistakes Hotels Make in Photo and Video Production