2025 Lodging Tax Report - USA

Since room sales generate lodging tax revenues, an overview of hotel market trends provides insight into the industry’s current and future fiscal impacts. As documented in our 2024 HVS Lodging Tax Study, the national lodging market has experienced r...

Thomas A. Hazinski

Managing Director of HVS Convention, Sports, & Entertainment Facilities Consulting in Chicago

HVS

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Lodging Industry

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Finance & Accounting

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Opinion

How hotels should respond to changing traveler preferences of North-American travelers to protect efficiency and profitability

Economic uncertainty, changed lifestyles, and shifts in traveler preferences are transforming the way people travel. Luckily, independent hoteliers are in the perfect position to quickly adapt to these new behaviors and still thrive.

Femke Nollet

Content Specialist at Lighthouse

Lighthouse

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Lodging Industry

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Markets & Performance

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Opinion

Email Is About to Become Your Most Important Customer Interface

The hospitality industry has overlooked email and the inbox for too long. While hotels invest resources in websites and social media, email remains one of the most valuable yet underinvested in customer touchpoints. Not only the hotel’s own email ma...

Nick Slavin

CEO and Co-Founder at Curacity

Curacity

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Email marketing

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Lodging Industry

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Chatbots, Robotics & AI

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Content Marketing

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Opinion

Immersive Hospitality: Redefining the Guest Experience

Immersive experiences are not entirely new to hospitality and leisure—theme parks, destination hotels and resorts, and cultural attractions have long found ways to draw guests into unique worlds. What is changing is how properties are increasingly u...

Joseph Pierce

Director of Appraisal & Consulting Services at Hotel & Leisure Advisors

Hotel & Leisure Advisors (H&LA)

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Lodging Industry

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Innovation

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Market Segments

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Guest Experience

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Opinion

The Dark Side of Hotel Insurance: A History of Broken Promises

Hotel insurance has long been sold as a safety net for one of the world’s most unpredictable industries. But behind the polished marketing and “peace of mind” slogans lies a history riddled with fine print, exclusions, and moments where insurers pro...

Thomas Cleary

Hospitality Practice Leader, The Loomis Company, and a consultant of Cayuga Hospitality Consultants.

Cayuga Hospitality Consultants

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Finance

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Lodging Industry

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Innovation

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Opinion

Turning Numbers Into Narratives

Budget season in hospitality can feel like trying to land a plane in fog—numbers are everywhere, and every decision impacts your property’s future. That’s where the Budgeting Playbook comes in as a clear, actionable guide to help you build a strateg...

Tim Hayes

Vice President of Financial Analysis, Newport Hospitality Group

Newport Hospitality Group

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Finance

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Lodging Industry

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Opinion

Strategies for Seasonal Impact

In hospitality, seasonality isn’t just a footnote in the budget—it’s often the main storyline. Whether it’s summer vacationers filling oceanfront suites, fall group travel spiking occupancy, or citywide events creating compression across an entire m...

John Hirt

Vice President of Operations, Newport Hospitality Group

Newport Hospitality Group

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Lodging Industry

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Management Companies

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Guest Experience

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Opinion

Lighting the Path

Leadership isn’t something you find in a textbook—it’s forged through shared experiences, honest conversations, and the quiet understanding that we are all in this together. At Newport Hospitality Group, we believe deeply in this truth. And nowhere ...

Andrew Carey

Chief Executive Officer at Newport Hospitality Group

Newport Hospitality Group

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Events & Conferences

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Lodging Industry

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Opinion

Why the Voice Channel Matters More Than Ever in Hospitality

With digital bookings and online travel agencies (OTAs) taking center stage in the age of digital transformation, it can be easy for hoteliers to underestimate the revenue potential of the voice channel in hospitality. But new data from Revinate’s 2...

Karen Stephens

Chief Marketing Officer, Revinate

Revinate, Inc.

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Sales & Marketing

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Revenue Management

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Lodging Industry

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Guest Experience

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Opinion

Family Experiential Resorts Finding Success

As travel rebounds from the disruption of the COVID-19 pandemic, family travelers are increasingly seeking unique and memorable experiences when selecting a destination. While this trend is not new, it has gained momentum post-pandemic, as many trav...

Adam Zarczynski

CHIA, Associate at Hotel & Leisure Advisors (H&LA)

Hotel & Leisure Advisors (H&LA)

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Lodging Industry

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