How Local Activations and Community Engagement Drive Hotel Success

I used to treat ADR and RevPAR as gospel—twin pillars holding up the temple of “successful” hotel management. Then a six‑year‑old shuffled into our lobby, laced his fingers through Santa’s glove, and whispered that we were the only place he’d get to...

Mychal Milian

General Manager / Complex Director of Operations of the Marriott and AC Hotel Fort Lauderdale Airport

Marriott

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Sales & Marketing

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Advertising

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Opinion

Why your KPIs don’t match across platforms

If you’ve ever tried to compare marketing performance across platforms like Instagram, Facebook, Google, and TikTok, you’ve likely noticed something puzzling: the numbers don’t always line up. A campaign that looks stellar on one channel might seem ...

Thomas McDermott

CMO at Tambourine

Tambourine

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Sales & Marketing

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Social Media

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Opinion

Re-Imagining Hospitality: Hilton Anaheim’s Approach to Modern Hotel Marketing

In today’s competitive hospitality landscape, effective marketing is essential for positioning a hotel as a premier destination. At Hilton Anaheim, one of Southern California’s largest and most iconic properties, we embraced a strategic approach tha...

Jason Abdullah

Complex Director of Marketing, Hilton Anaheim

Hilton

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Sales & Marketing

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Opinion

What Hotels Could Learn from Monks

Somewhere along I-94, just less than two hours northwest of Minneapolis/St. Paul, amid Minnesota’s rolling farmlands, spread across twenty-six acres of land adjacent to Lake Sagatagan, sits St. John’s Abbey.

Haydn Kramer

Consultant at Haydn Kramer Consulting LLC

Cayuga Hospitality Consultants

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Sales & Marketing

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CRM & Loyalty

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Opinion

Trust Issues: Why Hotel Sales Teams Need an AI-Ready Makeover

You know what’s wild? For years, hotel sales folks have leaned hard on polished photos of empty ballrooms and panoramic lobby shots. And guess what? It’s not working anymore.

Susan Tucker

Partner & COO, The Lure Agency

Lure Agency

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Sales & Marketing

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Social Media

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Digital Marketing

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Content Marketing

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Opinion

Why Generic Proposals Fail and the 5 Strategies Hotel Sales Leaders Use to Win

Behind the elegant lobbies and carefully curated guest experiences of today’s hotels lies a surprising contradiction. While properties meticulously craft unique identities—from boutique urban retreats to sprawling beachfront resorts—their sales team...

Mike Pavicich

Director, Global Sales at SalesAndCatering.com, LLC

SalesAndCatering.com, LLC

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Sales & Marketing

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Opinion

Why the Voice Channel Matters More Than Ever in Hospitality

With digital bookings and online travel agencies (OTAs) taking center stage in the age of digital transformation, it can be easy for hoteliers to underestimate the revenue potential of the voice channel in hospitality. But new data from Revinate’s 2...

Karen Stephens

Chief Marketing Officer, Revinate

Revinate, Inc.

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Sales & Marketing

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Revenue Management

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Lodging Industry

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Guest Experience

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Opinion

Marketing’s Evolution: The Revenue-Generating Power of Community in the Connection Economy

Why industry leaders are moving from the traditional marketing playbook in the new community era.

Ivana Johnston

Co-Founder and CEO, Puzzle Partner Ltd.

Puzzle Partner Ltd.

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Sales & Marketing

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Digital Marketing

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Brand Marketing

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Content Marketing

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Opinion

Hoteliers Don’t Want Your Demo Call: What Sales Teams Need to Change Now

Here’s a reality check: Nobody—literally nobody—is sitting around thinking, Wow, I hope I get another unsolicited demo request today!

Susan Tucker

Partner & COO, The Lure Agency

Lure Agency

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Sales & Marketing

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Opinion

Dependency Is Killing Your Group Sales—Try This Instead

Hotels are sitting on a goldmine of group business, yet many don’t even realize they’re pushing potential clients away.

Cory Falter

Partner at Lure Agency | President HSMAI San Diego | Host of the InnSync Show

Lure Agency

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Sales & Marketing

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