6 Hotel Marketing Budget Fixes to Survive (and Thrive) This Budget Season
Opinion

6 Hotel Marketing Budget Fixes to Survive (and Thrive) This Budget Season

When Q4 hits, hotel marketers and sales teams everywhere brace themselves for what can only be described as the “Game of Thrones” of the hospitality world: Budget Season.

Cory Falter
Cory Falter
Partner at Lure Agency | President HSMAI San Diego | Host of the InnSync Show
Lure Agency
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Cory Falter
by Cory Falter
30 September 2025Lure AgencySales & Marketing
6 Hotel Marketing Budget Fixes to Survive (and Thrive) This Budget Season
How Local Activations and Community Engagement Drive Hotel Success
Opinion

How Local Activations and Community Engagement Drive Hotel Success

I used to treat ADR and RevPAR as gospel—twin pillars holding up the temple of “successful” hotel management. Then a six‑year‑old shuffled into our lobby, laced his fingers through Santa’s glove, and whispered that we were the only place he’d get to...

Mychal Milian
Mychal Milian
General Manager / Complex Director of Operations of the Marriott and AC Hotel Fort Lauderdale Airport
Marriott
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AC Hotels by Marriott
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Mychal Milian
by Mychal Milian
8 August 2025MarriottSales & Marketing
How Local Activations and Community Engagement Drive Hotel Success
Why your KPIs don’t match across platforms
Opinion

Why your KPIs don’t match across platforms

If you’ve ever tried to compare marketing performance across platforms like Instagram, Facebook, Google, and TikTok, you’ve likely noticed something puzzling: the numbers don’t always line up. A campaign that looks stellar on one channel might seem ...

Thomas McDermott
Thomas McDermott
CMO at Tambourine
Tambourine
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Thomas McDermott
by Thomas McDermott
6 August 2025TambourineSales & Marketing
Why your KPIs don’t match across platforms
Re-Imagining Hospitality: Hilton Anaheim’s Approach to Modern Hotel Marketing
Opinion

Re-Imagining Hospitality: Hilton Anaheim’s Approach to Modern Hotel Marketing

In today’s competitive hospitality landscape, effective marketing is essential for positioning a hotel as a premier destination. At Hilton Anaheim, one of Southern California’s largest and most iconic properties, we embraced a strategic approach tha...

Jason Abdullah
Jason Abdullah
Complex Director of Marketing, Hilton Anaheim
Hilton
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Hilton
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Jason Abdullah
by Jason Abdullah
2 June 2025HiltonSales & Marketing
Re-Imagining Hospitality: Hilton Anaheim’s Approach to Modern Hotel Marketing
What Hotels Could Learn from Monks
Opinion

What Hotels Could Learn from Monks

Somewhere along I-94, just less than two hours northwest of Minneapolis/St. Paul, amid Minnesota’s rolling farmlands, spread across twenty-six acres of land adjacent to Lake Sagatagan, sits St. John’s Abbey.

Haydn Kramer
Haydn Kramer
Consultant at Haydn Kramer Consulting LLC
Cayuga Hospitality Consultants
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Sales & Marketing
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CRM & Loyalty
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Haydn Kramer
by Haydn Kramer
30 May 2025Cayuga Hospitality ConsultantsSales & Marketing
What Hotels Could Learn from Monks
Trust Issues: Why Hotel Sales Teams Need an AI-Ready Makeover
Opinion

Trust Issues: Why Hotel Sales Teams Need an AI-Ready Makeover

You know what’s wild? For years, hotel sales folks have leaned hard on polished photos of empty ballrooms and panoramic lobby shots. And guess what? It’s not working anymore.

Susan Tucker
Susan Tucker
Partner & COO, The Lure Agency
Lure Agency
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Susan Tucker
by Susan Tucker
27 May 2025Lure AgencySales & Marketing
Trust Issues: Why Hotel Sales Teams Need an AI-Ready Makeover
Why Generic Proposals Fail and the 5 Strategies Hotel Sales Leaders Use to Win
Opinion

Why Generic Proposals Fail and the 5 Strategies Hotel Sales Leaders Use to Win

Behind the elegant lobbies and carefully curated guest experiences of today’s hotels lies a surprising contradiction. While properties meticulously craft unique identities—from boutique urban retreats to sprawling beachfront resorts—their sales team...

Mike Pavicich
Mike Pavicich
Director, Global Sales at SalesAndCatering.com, LLC
SalesAndCatering.com, LLC
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Mike Pavicich
by Mike Pavicich
24 April 2025SalesAndCatering.com, LLCSales & Marketing
Why Generic Proposals Fail and the 5 Strategies Hotel Sales Leaders Use to Win
Why the Voice Channel Matters More Than Ever in Hospitality
Opinion

Why the Voice Channel Matters More Than Ever in Hospitality

With digital bookings and online travel agencies (OTAs) taking center stage in the age of digital transformation, it can be easy for hoteliers to underestimate the revenue potential of the voice channel in hospitality. But new data from Revinate’s 2...

Karen Stephens
Karen Stephens
Chief Marketing Officer, Revinate
Revinate, Inc.
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Sales & Marketing
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Revenue Management
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Lodging Industry
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Karen Stephens
by Karen Stephens
8 April 2025Revinate, Inc.Sales & Marketing
Why the Voice Channel Matters More Than Ever in Hospitality