Why your KPIs don’t match across platforms
Opinion

Why your KPIs don’t match across platforms

If you’ve ever tried to compare marketing performance across platforms like Instagram, Facebook, Google, and TikTok, you’ve likely noticed something puzzling: the numbers don’t always line up. A campaign that looks stellar on one channel might seem ...

Thomas McDermott
Thomas McDermott
CMO at Tambourine
Tambourine
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Sales & Marketing
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Social Media
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Thomas McDermott
by Thomas McDermott
6 August 2025TambourineSocial Media
Why your KPIs don’t match across platforms
Trust Issues: Why Hotel Sales Teams Need an AI-Ready Makeover
Opinion

Trust Issues: Why Hotel Sales Teams Need an AI-Ready Makeover

You know what’s wild? For years, hotel sales folks have leaned hard on polished photos of empty ballrooms and panoramic lobby shots. And guess what? It’s not working anymore.

Susan Tucker
Susan Tucker
Partner & COO, The Lure Agency
Lure Agency
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Sales & Marketing
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Digital Marketing
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Content Marketing
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Susan Tucker
by Susan Tucker
27 May 2025Lure AgencySocial Media
Trust Issues: Why Hotel Sales Teams Need an AI-Ready Makeover