Opinion

New Data Shows How Travelers Are Using AI to Plan and Book Trips, And It’s Not What You Think

The travel industry has spent years trading opinions about what AI will do to planning and booking. No more hypotheticals. New research by TakeUp, The Rise of AI Planned Travel in 2026, based on a survey of 300 US leisure travelers, shows the shift ...

Bobby Marhamat
Bobby Marhamat
CEO at TakeUp
TakeUp
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Sales & Marketing
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Search Marketing
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Chatbots, Robotics & AI
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Bobby Marhamat
by Bobby Marhamat
20 January 2026TakeUpSearch Marketing
TakeUp
Opinion

How AI-Driven Search, Connected Media, and Real-Time Intelligence Will Drive Direct Bookings in 2026

The hospitality customer journey has become more fragmented and compressed than ever before. Travelers now move fluidly between search engines, AI-powered answers, metasearch platforms, social channels, video, and review sites before making a bookin...

Dhannesh Balaji
Dhannesh Balaji
Solutions Architect
Milestone Inc.
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Search Marketing
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Digital Marketing
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Advertising
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Dhannesh Balaji
by Dhannesh Balaji
12 January 2026Milestone Inc.Search Marketing
Milestone Inc.
The Internet is Quietly Adopting the Ad Tech Playbook — Without the Ads
Opinion

The Internet is Quietly Adopting the Ad Tech Playbook — Without the Ads

As AI revolutionizes how people plan and book travel online, the algorithms determining which content surfaces in AI-generated summaries are beginning to mirror the dynamics of digital advertising. This shift, however, will lead to a future where ad...

Nick Slavin
Nick Slavin
CEO and Co-Founder at Curacity
Curacity
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Search Marketing
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Chatbots, Robotics & AI
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Nick Slavin
by Nick Slavin
29 July 2025CuracitySearch Marketing
The Internet is Quietly Adopting the Ad Tech Playbook — Without the Ads