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Benchmark Global Sales and Lure Agency Partner to Accelerate Direct Group Revenue for Independent Hotels

Benchmark Global Sales, the powerhouse behind group business for Benchmark Resorts & Hotels, has partnered with Lure Agency to level up sales performance across its independent portfolio with one clear goal: drive more direct group revenue.

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Benchmark Global Sales and Lure Agency Partner to Accelerate Direct Group Revenue for Independent Hotels 5 November 2025Lure AgencySales & Marketing
Benchmark Global Sales and Lure Agency Partner to Accelerate Direct Group Revenue for Independent Hotels
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Lure Agency Unveils The WINS Method™: A Modern Blueprint for Human-Powered, AI-Loved Hospitality Sales

Lure Agency, a pioneer in hospitality B2B marketing, proudly announces the official launch of its proprietary WINS Method™, a proven sales and marketing framework engineered for today’s decision-maker and tomorrow’s AI-driven buying journey.

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Lure Agency Unveils The WINS Method™: A Modern Blueprint for Human-Powered, AI-Loved Hospitality Sales22 October 2025Lure AgencySales & Marketing
Lure Agency Unveils The WINS Method™: A Modern Blueprint for Human-Powered, AI-Loved Hospitality Sales
Supplier News

Sonesta International Hotels Corporation Partners with Thynk to Support its Global Sales Organization

Thynk, the leading Hospitality Commercial Platform powered by Salesforce®, today announced that Sonesta International Hotels Corporation, one of the fastest-growing hotel companies globally, with over 100,000 guest rooms across nine countries, has s...

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Sonesta International Hotels Corporation Partners with Thynk to Support its Global Sales Organization12 June 2025ThynkSales & Marketing
Sonesta International Hotels Corporation Partners with Thynk to Support its Global Sales Organization
Supplier News

Venuelocity Streamlines Group Lead Generation With MeetingBroker Integration

Venuelocity, group lead generation for hotels and resorts, announced today a new integration with Amadeus MeetingBroker. This milestone integration seamlessly connects Venuelocity’s network of meeting and wedding planners to hotel sales and catering...

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Venuelocity Streamlines Group Lead Generation With MeetingBroker Integration12 February 2025VenuelocitySales & Marketing
Venuelocity Streamlines Group Lead Generation With MeetingBroker Integration
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Tambourine Celebrates 2024 Travel Weekly Magellan Awards

Tambourine, the Fort Lauderdale-headquartered marketing technology company, is announcing its recognition in the 2024 Travel Weekly Magellan Awards. This year, Tambourine earned 11 awards, celebrating innovative campaigns and website designs created...

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Tambourine Celebrates 2024 Travel Weekly Magellan Awards16 January 2025TambourineSales & Marketing
Tambourine Celebrates 2024 Travel Weekly Magellan Awards