Lure Agency Unveils The WINS Method™: A Modern Blueprint for Human-Powered, AI-Loved Hospitality Sales
San Diego, CA & Boulder, CO — Lure Agency, a pioneer in hospitality B2B marketing, proudly announces the official launch of its proprietary WINS Method™, a proven sales and marketing framework engineered for today’s decision-maker and tomorrow’s AI-driven buying journey.
With 80% of B2B buyers having already formed their decision before any sales interaction, conventional tactics like unsolicited emails and “just checking in” messages prove ineffective. The WINS Method™ meets the modern buyer where they are: informed, independent, and in control.
WINS stands for Website, Intel, Nurture, and Sell—four interconnected pillars that create a scalable, repeatable process for driving revenue and building trust in today’s cluttered digital world.
AI isn’t replacing sales; it’s rewriting the rules. WINS is our answer to that shift. It’s human-powered, AI-loved, and designed to help brands show up with trust, relevance, and consistency before the RFP ever hits the inbox. Susan Tucker, Partner and COO at Lure Agency
After years of working side by side with hospitality sales and marketing teams, Lure has simplified what actually works. WINS is built to cut the fluff, eliminate wasted effort, and fast-track results, whether you’re nurturing group leads or breaking into high-value accounts.
The framework breaks down like this:
- Website – Your digital front door, optimized for engagement, education, and conversion.
- Intel – Smart use of first-party and intent data to warm up cold leads and fuel strategy.
- Nurture – Ongoing, high-value engagement rooted in Lure’s proprietary ROSS content framework (Roadblocks, Objections, Solutions, Stories).
- Sell – Content-driven selling that builds trust before the first call and shortens the sales cycle.
The WINS Method™ has already been quietly powering results for brands like Stonewall Resort, ComOps, and Equinox Golf Resort & Spa, helping their teams easily move from cold contacts to warm conversions.
We created WINS to help sales teams stop spinning their wheels and start closing the right deals. It’s about shifting from spray-and-pray to strategy-and-serve. Cory Falter, Partner and CEO
Why Now?
With the rise of AI, agentic search, and leaner sales teams, B2B hospitality brands must evolve—or risk being left behind. WINS positions brands to not just be seen—but chosen—by humans and algorithms alike.
Flexible by design, the WINS Method™ can be implemented as a “done-with-you” blueprint for internal teams, or for you through Lure’s full-service execution for immediate traction.
Lure Agency invites hospitality leaders ready to evolve beyond outdated tactics to discover the power of the WINS Method™. To learn more or schedule a discovery call, visit lureagency.com.
About Lure Agency
Founded in 2012, Lure Agency helps hospitality brands turn clicks into connections and connections into conversions. By blending science and soul, the agency bridges the gap between sales and marketing with strategies that drive measurable revenue and lasting relationships. Through its proprietary WINS Method™, Lure empowers hotels and hospitality vendors to attract the right buyers, build trust at scale, and win more business in an AI‑driven world.
Media Contact
Susan Tucker, Partner and COO
Susan Tucker
Partner & COO
